Highlights from this episode include:
Why your copy repels buyers like a mall kiosk salesperson (3:52)
Making this mistake with your offer is destroying your sales (4:42)
Writing from this perspective is the key to generating unlimited sales from your copy (5:28)
Why whispering beats yelling and how this guides your writing (8:24)
Defeat your prospect’s hardwired sales resistance when you do this in your copy (9:21)
The CTA mistakes you’re making that are ruining your entire sales process (13:20)
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