What It Is
A podcast content strategy is a plan for your podcast that outlines what topics your show will cover, what guests (if any) you’ll have on, and what content you want to provide your listeners on a regular basis.
Any company can edit podcast episodes. Our strategy is what separates us from other producers. It’s not just about podcasting, it’s about how podcasting fits into the bigger picture of what you’re trying to accomplish.
If you’re a company, coach, or consultant, you’re probably looking to turn your listeners into fans, and your fans into clients. That’s our goal. We want your prospective clients to come, pre-sold on what you do, to their first call with you, because they’ve heard your expertise on your show already.
Essentially, it’s a game plan for how your show will flow each week. It serves as the rough framework each episode will be filtered through, so your listeners can get familiar with the pattern and learn what to expect from your podcast.
Why It's Important
Having a content strategy for your podcast is crucial, because it helps you figure out how to structure your show, and helps you stick to certain content guidelines. If you’re a coach or consultant for example, there may be many topics you could talk about, many ways to talk about those topics, many guests who can help you talk about those topics, and so on. Having a strategy will help you set the stage, and figure out things like:
- How long you want your show to be each week
- If you’ll have guests
- What kind of guests you’ll interview
- What “sections” you’ll add (e.g. answering listener questions each week)
- And more
If you don’t have a strategy, you don’t have a gameplan for how to structure your show.
What You Get
So, you’ve decided you want to launch a podcast for your coaching brand or company.
Good move - you’ll be able to build trust with your listeners, and reach more potential customers over the long haul. But there’s no point in starting out a journey if you don’t know where you’re going.
That’s where our podcast strategy comes in.
We’ll set the trajectory of your show to make it interesting and engaging to your listeners.
We’ll start by identifying who you’re talking to. You’ll walk away knowing who your target audience is, and what they want to hear. They want to be understood, and we’ll make sure your show is producing content that is showing them that you understand them, and are talking directly to them.
Once you know who you’re talking to, we’ll help you determine what you’re going to say to them. We’ll help you determine the right things people need to hear, and communicate the actions you want them to take.
Next, we’ll help you create a client matrix. A lot of people publish their podcast and pray that people somehow find their way to them. You need a predetermined journey. From the beginning, you need to know where you want your listeners to go. After the show, what do you want them to do? We’ll help you create a complete strategy, from the time they see your cover art and show name, to listening to your first episode, to taking action with your brand.
All this requires strategy and planning, and we’ll help you get there.
How It Works
We'll meet with you to learn what you do, who your target audience is, and brainstorm with you to set a strategy to connect with them in the best way possible. This strategy will shape how your show flows, the guests you have on (or don’t), and overall “feel” of your show. The branding, intro music, voice, and entire flow of the show need to be going the same way, and meet your goal.
You’ll have a roadmap for where you’re going. You’ll walk away with a solid plan for how the show will operate: what kind of guests you’ll have on, what you’ll talk about, how often the show will be launched, and more.
This will give you peace of mind, and a plan to work with each week. It will also help you set expectations early on for your audience. It’s nice for them to have a familiar and consistent pattern they can count on. For example, if you decide that each week you’ll intro the show, give a takeaway summary, interview the guest, then give a sneak peak of the next week’s episode, that will help you plan accordingly and create a pattern your listeners can look forward to each week.