Highlights from this episode include:
How to avoid settling for soul-crushing “red-flag” clients when you first start selling (2:18)
Not understanding this crucial aspect of your offer will cause you to fail before you ever meet your first client (6:32)
Get this one thing wrong, and your relationship with your clients will be a source of constant misery (10:34)
This is a huge warning sign that you’re about to work with the wrong client (15:08)
How you fall into a desperation mindset, and how to fix it (17:01)
This simple mindset shift can turn you into a super-salesperson (18:02)
Approach your service like this to turn one-time sales into secure, recurring revenue (23:20)
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