In today’s show, Kevin is joined by Abbey Woodcock to talk about the anxieties that business owners face when searching for a great copywriter and the red flags that pop up you must be aware of.
Here are the main talking point from today’s show:
-How to stand out as a copywriter and attract more potential clients (1:50 mark)
-The most important information you MUST know as a copywriter BEFORE you speak with a potential client (2:20 mark)
-The two BIG things people fear when searching for a good copywriter (3:00 mark)
-Abbey’s very own vetting process for selecting who to work with (3:50 mark)
-Brian Kurtz’s critical rule on what must come before copywriting is even considered (5:00 mark)
-The one thing that must happen before you meet with a potential client for the first time (6:30 mark)
-Where you WONT find a great copywriter hanging out (8:40 mark)
-The red flags business owners should look out for when hiring a copywriter (9:30 mark)
-Are you a perfect fit?… READ MORE
The ethical lines of Internet marketing are blurred.
Everyone knows it.
Very few people talk about it though.
And plenty of people exploit it.
Which makes it ever so difficult for a beginner to choose a mentor.… READ MORE
Jump to the highlights of this show below:
Are you plugged in? (3:30 mark)
The story of one of the worlds greatest poker players(4:20 mark)
How to live a life of admiration (7:50 mark)
Obsession is your path to TRUE greatness(8:30 mark)
‘TMS Syndrome’ (9:00 mark)
Why your omens will actually help guide you along the correct path13:00 mark)
A Bulgarian weightlifting SECRET (14:00 mark)
Connecting the dots and meeting a legendary copywriter (15:20 mark)
Everything in life happens for a reason (16:00 mark)
What Greatness is NOT(17:30 mark)
In today’s show, Kyle shares his brother’s story of how he became one of the world’s top online poker players and how it relates to following your own passion to greatness.… READ MORE
Now that F&TA Live is over…there is only one thing I’m thinking about….
The big debate….
No, not the presidential debate last night (not going to get political here)….
But the debate about the new changes in Instagram and how that’s going to affect holiday sales.… READ MORE
Sometimes even taking a piss can be life changing.
Orlando, FL.
August 2012.
I’m standing at the urinal. The bathroom door swings open and a guy walks in. His face is familiar. It’s Tom Beal. It’s the guy behind the syndicate which created Internet marketing legends such as Ryan Deiss, Frank Kern, Jeff Walker and Jeff Johnson.… READ MORE
Genetically modified organisms (GMOs) that genetically modify YOU…
…Deadly herbicides and pesticides…
Irradiation… “factory farms”… mineral depleted soil…
And now… [drum roll, please]…
Meat grown in a petri dish!… READ MORE
In today’s show, Kevin brings on to the show guest Scott Mckinstry to talk about how you can write great story openers.
Here are the show highlights:
2:45 How The Disney classic Beauty And The Beast can improve your writing
4:50 The most overlooked element in marketing
5:20 The MOST valuable thing people can pay you that isn’t money
6:40 Three important guideposts to follow when creating an attention grabbing story opener
9:40 Why your story is like a mouse trap
10:40 The ‘just one more’ syndrome and why Kevin is addicted to Homeland
11:40 The magic ingredients that make a great story
13:00 What you should REALLY be focusing on ( the most powerful principle ever created)
15:45 How to be the ‘detective’ in your storytelling
17:00 Email master Ben Settle’s advice when it comes to research and storytelling
Story Openers
This is one of the most important parts to telling your story.… READ MORE
I spent the first 2 years online chasing bright shiny objects.
I was a sucker for anything new and exciting.
And if it claimed to solve all my problems overnight, all the better!
Obviously, and you know this, none of that crap ever worked.… READ MORE
In a rush? Jump to the show highlights here:
The Buddha’s guide to finding happiness (1:20 mark)
The power of teaching (3:40 mark)
STRESS (and how you can reduce yours) (5:50 mark)
A practical exercise you can use to reduce stress right now (9:30 mark)
The three reasons that make us feel stressed (10:30 mark)
Creating long lasting transformation (14:00 mark)
A recipe for disaster that you must avoid (15:20 mark)
The TWO key factors that affect your level of perceived ‘threat’ (15:45 mark)
Why judgement is so threatening (16:30 mark)
Information is NEVER the problem.… READ MORE
Who do you turn to when you have a question about your jewelry biz?
When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been in the fashion industry for a few years and she had great advice, but unfortunately it wasn’t always super relatable to my jewelry business.… READ MORE
