Every successful fundraising letter contains five essential elements. These are pieces that must be included to make sure your appeal gets read, but more importantly, persuades the reader to give.… READ MORE
Richard Viguerie, American conservative figure and pioneer of political direct mail shares his insights and expert experience into the world of direct marketing. He’s 84 years old, still works 10 hours a day, hates sleep and is always excited to wake up in the morning.… READ MORE
Donor recognition levels are vital, but often overlooked factors that can make a huge difference in how you position your ask most effectively. It doesn’t matter if you’re working alongside individuals or corporate donors, recognition levels can make or break a donation and it’s something you should strongly consider.… READ MORE
Roy Furr, Copywriting and Marketing Expert, Gives 9 Recommendations for NonProfits from Commercial World (part 2)
Roy Furr, Copywriting and Marketing Expert, Gives 9 Recommendations for NonProfits from Commercial World (part 1)
Copywriting and marketing expert, Roy Furr is today’s special guest sharing his 9 recommendations Nonprofit organisations can follow to improve their bottom line.
He’s one of the few copywriters to receive the stamp of approval from the legendary Gary Bencivenga as well as writing control ads for the likes of Bill Bonner and clients at Agora.… READ MORE
David Garfinkel: Author of the Amazon #1 best seller Breakthrough Copywriting and one of the world’s greatest copywriting coaches is today’s special guest.
He shares his background in journalism, how that helped him once he became a full time copywriter and many other key insights.… READ MORE