Welcome to the Donor Doctor with your host James Newberry. On today’s show, James interviews Hilary Wood — Friend of Horses…How to get an $800K gift.
Nationwide Horse Rescue
Hilary is the founder of Front Range Equine Rescue, and has been featured in a number of publications already. From about 7 horses, they now have rescued over a thousand horses. They’ve also conducted rescue programs and education advocacy all over the country.
On the Move with Passion
Despite her passion for horses, Hilary had very limited access to them during childhood. She knew about them only through books and movies. It was only when she became an adult that she got her first horse, Dancer.
Hilary left her work in Virginia, and moved out to Colorado. Having been exposed to horse rescue, she decided to do it as well. She shares that she’d rather save one horse in a year.
Reaching Out through Direct Mail
Many people may not like fundraising, but Hilary believes that it effectively gets her message out in addition to just raising funds. She shares how she and Ginger Kathrens got more people through direct mail than from the PBS Nature Series they did together.
Fundraising launched their cause into a higher level of achieving goals and expansion. They’ve had many ways to raise funds, but their direct mail program has been really successful. It kept them visible nationwide.
To hear Hilary’s success story in fundraising and horse rescue, download and listen to Hilary Wood — Friend of Horses…How to get an $800K gift.
If you’re short on time, here are the highlights of Hilary Wood — Friend of Horses…How to get an $800K gift:
Starting out on horse rescue? (0:25)
How direct mail reached more people? (3:21)
Insights on bequest money? (5:48)
Increase ratings? (10:00)
Raising funds through events? (12:48)
Hilary’s piece of advice? (14:59)