Welcome to the Donor Doctor with your host James Newberry. On today’s show, James interviews Stuart MacLean Involvement Devices for Direct Mail.
Involvement through Mailing Tubes
Stuart’s first mailing tube appeal consisted of a hand-held American flag that can be used for a parade. However, people used it as an upfront premium instead of an involvement device.
The idea behind the tube was to have something that would encourage people to be a part of an event. Stuart and his team applied this concept, and placed a little tab on the opposite side of the flag. It worked very well for a lot of their fundraising clients.
Thousands of American flags were submitted for the grand opening of a museum that Stuart and his team helped raise funds for. It meant to commemorate the Battle of Gettysburg, and it was remarkable how a lot of people participated through the flags.
After the event, however, one donor sent in a confederate flag with $100 contribution. As the fundraisers, they found it difficult to return the amount. For this, they decided to surround the flag with the thousands of American flags instead.
Rose for Nancy
Stuart also helped in raising funds for Nancy Reagan’s 80th birthday. For this, the involvement device consisted of a soaked rose that people assigned a gift tag for. The donors then tied to it their contribution for her birthday.
To hear about the successful involvement devices that Stuart used for fundraising, download and listen to Stuart MacLean Involvement Devices for Direct Mail.
If you’re short on time, here are the highlights of Stuart MacLean Involvement Devices for Direct Mail:
Gettysburg fundraising? (2:23)
Rose for Nancy and other involvement devices? (5:00)
Adding value? (14:16)
Getting a letter signed by a famous personality? (22:15)
Recommendations for writers? (27:13)