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Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination.
Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage.… READ MORE

Life as a bootstrapper can be tough. You don’t have the luxury to hire extra team members.  And you can’t pour money into marketing like the bigger brands.
But with the right mindset your small size becomes an advantage that lets you run rings around your competition.… READ MORE

A common dream amongst entrepreneurs is to create a brand so big it defines a culture.
These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose.… READ MORE

There’s a nasty trap that plagues today’s entrepreneurs.
They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale.… READ MORE

In business it’s important to play to your strengths. So if you’re a manufacturer, keep manufacturing. If you’re a marketer, keep marketing. 
But playing it too safe can blind you to a big opportunity for decades.READ MORE

Sure, making money is great. But what if you could use your business to change the world?
I’m not talking about cheap tricks like “we donate 1% of profits to charity”.
I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.… READ MORE

Our lives are full of “first world problems”. It’s annoying to tie your shoes… you ran out of milk… your drink is a little too warm…
You might think they’re meaningless… but what if you could turn these “first world problems” into a business that sets you up for life?… READ MORE

You’ve probably taken vitamin, protein or magnesium supplements before. Those are great for your health, but there’s an invisible aspect of our health most people ignore: Our gut biome.
The trillions of bacteria in your body control more of how we feel, think and perform than most of us know.… READ MORE

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