A common dream amongst entrepreneurs is to create a brand so big it defines a culture.
These brands start from passionately serving a niche community. But if you’re not careful, money gets in the way and you lose sight of your purpose.
So, how do you prevent it?
By remembering that your business is not your identity. By detaching yourself from the results, even when your competitors overtake you. And by learning from someone who’s done it before.
Like today's guest Dan Abrams. He started Flylow to serve the backcountry skiing community. Even as Flylow expands into new markets, they never stray too far from their roots.
In this episode, you’ll discover how to build a brand so big it defines a culture, while staying true to your roots.
Show highlights include:
- How “divorcing your brand” helps you sleep better at night and stay level headed when leading your business (5:26)
- How grassroots marketing lets you dominate multinational brands (even if you can barely scrape together a dollar for advertising) (17:30)
- Why the dorky teenage cashier down the street makes your brand more sales than a well-polished ad campaign ever will… if you have a good brand story (25:43)
- Why paying big bucks to celebrity athletes sabotages your sales and damages your brand (and who to work with instead) (32:59)
- The “sun and shoes” method that makes critical decisions easier even if you’re stressed out of your mind (46:47)