The supplement business is cut-throat. If you can’t stand out from the competition, your business will look like everyone else’s and be ignored.
But if you find a gap in the market, you’ll enter a league of your own.… READ MORE
Most big brands start with a big idea. But when you’re establishing your business, thinking too big holds you back and turns into procrastination.
Your business success could start as simply as an idea for better ski gear and a factory in some guy’s garage.… READ MORE
Life as a bootstrapper can be tough. You don’t have the luxury to hire extra team members. And you can’t pour money into marketing like the bigger brands.
But with the right mindset your small size becomes an advantage that lets you run rings around your competition.… READ MORE
There’s a nasty trap that plagues today’s entrepreneurs.
They think all you have to do is build a better product and the customers will form a line. But if you go into business with that attitude, all you’ll do is burn a bunch of money without making a sale.… READ MORE
Sure, making money is great. But what if you could use your business to change the world?
I’m not talking about cheap tricks like “we donate 1% of profits to charity”.
I’m talking about real changes you can see, like saving the rainforests, sheltering the homeless, and feeding the hungry… all while maintaining a healthy profit.… READ MORE