How badly do you want to live the American dream? Waking up in your own home, being your own boss, having a sustainable family, and so on.
Well, Boris Chung, founder of A Better Treat, did just that.
He transitioned from being a full-time employee at a well-established company to running his own brand from scratch.
What drives him? What is he doing differently that could help you in your own business?
In this episode, you'll discover how Boris started his pet food company out of a love for his pet and a desire to live the American dream. And he reveals his most impactful scaling secrets, so you can scale your business too.
This episode is for all aspiring founders and those interested in exploring the pet niche as a business.
Show highlights include:
- The first thing to do before starting any passion-built business to prevent bankrupting yourself (3:20)
- How to use the “subscribe and save” method to keep your dog from starving. (11:36)
- How to deal with loneliness as a solo founder using the “MG” approach. (14:00)
- The ‘TPT' verification to look out for when buying pet foods & treats to avoid losing your pets to bad feeding. (16:16)