“Professionally Produced Podcasting That Outranks The Competition”

There are a lot of things that can go wrong when you're starting a podcast all by yourself with no experience, no team, and no budget.

Here are three things that will surely send your podcast to an early grave.

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If you've been around a while you know I usually share "What you missed last week" at The Podcast Factory.

It's a lineup of the shows from the last week.

You may have noticed something different in the programs and how I'm sharing.

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The other day I sent a note asking why you're not podcasting.

Thankfully, some of you wrote back and said you have already started your podcast – kudos to you.

And then some of you gave me different reasons why you haven't started yet.

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For most people, the idea of podcasting can be very scary.

There's all the tech stuff you have to worry about.

There's the big time commitment involved in launching your show and keeping it going.

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Keeping things short and sweet today with one quick question for you…

Why aren't you podcasting?

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If you're trying to break into a new market it can seem difficult.

Especially if no one has ever heard of you.

You've got established competitors taking up mind share and market share.

People who have been around longer than you, with larger companies than you, who have more customers than you, and a way bigger budget than you.

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When you look to your left, then to your right… do you see someone competing for the same customers as you?

Do you worry about not being able to stand out in your crowded market?

Have you questioned why anyone would choose to do business with you over one of your competitors?

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When I was an electrician I always bought the best tools,

Because my dad always told me – the tools make the man.

At that time he was right.

When I became an entrepreneur I thought the tools were just as important.

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No time to chit chat today.

Cupcake, Dong, and I are flying back home after a week of snowboarding in Colorado.

When Dong came home last year we thought we wouldn't be snowboarding at all this season.

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One of the most watched TV shows of all time is Criminal Minds.

It’s about a team of FBI special agents in the elite Behavioral Analysis Unit whose job is to travel the country helping the police track the most vicious of criminals to ever walk the planet. 

They study clues, look for patterns and signs that aren’t visible to naked eye.

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