“Get more clients with Direct Response Podcasting™”

I was on a call yesterday talking to some consultants about helping us with some traffic and funnels at The Podcast Factory.

It was sort of funny when they asked me what I sell.

I told them I only have two things…

My flagship “Done for You” podcasting service for the people who have a budget and want to get their podcast to market quickly without the learning curve or the headaches of managing the entire process.… READ MORE

Earlier this week I was at my quarterly Strategic Coach meeting.

We’re in our second year and the focus of this meeting was to package our “unique process.”

The “unique process” is everything our clients see, hear, feel.… READ MORE

You may have noticed something different around here lately.

You may have seen my email hit your inbox at the wrong time.

That’s because after eight years of going steady with Aweber I’m two-timing her.… READ MORE

You were working as a waitress in a cocktail bar

When I met you

I picked you out, shook you up and turned you around

Turned you into someone new

Now five years later on you’ve got the world at your feet

Success has been so easy for you

But don’t forget, it’s me who put you where you are now

And I can put you back down too

Don’t, Don’t you want me?… READ MORE

I’m sitting here at gate 85 in the Orlando International Airport thinking how much I could use a coffee right now.

I’m heading to Atlanta for my quarterly Strategic Coach tune-up.

Every three months we get together to work on our business.… READ MORE

I’ve got a little gift for you.
If you’re new around here you might not have seen this, so let me
Every Sunday (almost) I like to send you a recap of the shows
from The Podcast Factory over the last week.… READ MORE

Check it,

A little while back my buddy Jack Born (the founder of Deadline Funnels) got wind of how I’m using deadlines and his software to get people eager to buy from me in my brick n’ mortar business.

He liked what he heard so much he asked if he could get on a call with me to get all the juicy details.… READ MORE

I grew up in the 80’s

It was a fun time.

I used to watch a lot of TV and one of my favorite shows was “Diff’rent Strokes”

It was about two black kids from Harlem who are taken in by a Rich white dude from Park Avenue.… READ MORE

One of my favorite things about marketing is how scientific it is.
For instance, at The Podcast Factory I know it takes around 6 applications to get one good phone meeting.
It takes two phone meetings to find one person who will be a good fit for our “Done for You” podcasting service.… READ MORE

A quick story for you today.
When Ben Settle was ready to grow his audience he knew that Podcasting would be the answer.
There were a couple of problems though…
First, he didn’t know anything about the tech stuff and didn’t want to learn.… READ MORE

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