“Get more clients with Direct Response Podcasting®

Your subconscious mind is like the auto-pilot switch on an airplane.
It’s been pre-programmed to follow a specific flight path – and it’s impossible to deviate from unless you change directions programmed into it first.… READ MORE

I was talking to my buddy the other day. We catch up whenever we can. We were on the phone grabbing a quick chat, reminiscing on the ‘good old days.’ I asked him… “hey man, how you doing?”
His response?… READ MORE

The default for almost all Entrepreneurs is action.
We share a common belief that no amount of success is ever enough. We’re always pushing the envelope. But no matter how much of an insatiable drive we have, we understand that there are certain things we must do in order to continue our growth.… READ MORE

It was Ralph Waldo Emerson who once said…
“The only person you are destined to become is the person you decide to be.”
For most of my adult life, I’ve pursued the principles of innovation – the things that force me to upgrade my life.… READ MORE

If you’re a fan of ‘The Secret’ – and you’re perfectly content wishing your life away – this one’s not going to be for you. Run away.
But for the rest of you…
This episode is all about why you’ve been sold a big fat LIE.… READ MORE

Do you ever blank on what to say? Maybe you’re on a sales call and awkward silence ensues after a tricky objection. Or you’re writing and rewriting an ad with nothing good spilling onto the page.
The reason is simple: You don’t want to say the wrong thing and lose the people you serve.… READ MORE

Referrals make sales a breeze. They already trust you, know what you can help them with and they’ve heard a testimonial.
But there’s a big problem with referrals: You have little control. You don’t know if your clients know anyone who needs you.READ MORE

We all have moments when people get under your skin. You can easily dismiss some, but sometimes emotions get triggered and make you say things you might regret.
In this episode, you’ll find out about the 3 questions you need to ask yourself when you’re getting emotional.… READ MORE

If you want a successful business these days, it’s no longer enough to just close the sale – you’ve gotta help your customers fall in love with your business.
One thing we’ve noticed recently here at The Podcast Factory is how every man and his dog is talking about making a ‘customer-centered’ business.READ MORE

Success is one of those things that frustrates the living hell of a lot of people. Have you ever tried grasping fog with your bare fingers, only to find you always come away empty-handed?
That’s what trying to find your business’s BIG idea can feel like.… READ MORE

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