Starting out as a financial advisor is simple: If you join a big firm, you don’t have to build relationships with brokerages or create your own brochures and other marketing materials.
But that comfort comes at a cost: Big firms can restrict how and where you market.… READ MORE
Getting clients as a financial advisor can be excruciating. You cold-call, create content, send emails, attend networking events and maybe even pay for ads. The result? A few appointments with lukewarm prospects who just want your advice so they can manage their money themselves. … READ MORE
If you get paid a percentage of your assets under management, it makes sense to work with “big fish”. Landing one wealthy client puts more money in your pocket than ten poor ones.
But getting wealthy clients isn’t easy.… READ MORE
Referrals are the best leads you can get. They already trust you, know what you do and are aware they need help with their finances.
But it’s not easy to get others to trust you enough to send their friends to you.… READ MORE
If you want to improve your marketing, attract more leads and close more clients, there’s tons of “experts” willing to teach you in their books, courses, webinars and coaching programs. Some are great, others are helpful, but many are just plain ripoffs. … READ MORE
Being a financial advisor means you’re in the business of building relationships. It usually takes multiple meetings with a prospect before he becomes your client.
But right now, it’s almost impossible to meet your prospects and clients in person.… READ MORE
If you prospect on LinkedIn, you probably know about the Social Selling Index (SSI). It’s a metric LinkedIn uses to evaluate how well you perform on their platform. The higher, the better.
But a high SSI isn’t all there is to getting clients on LinkedIn.… READ MORE
Here’s an unfortunate truth about being a financial advisor: Unless you build a marketing machine that attracts leads on autopilot, you’ll always have to cold-call strangers, attend networking events or write postcards to strangers. … READ MORE
When you hear of LinkedIn marketing, email marketing, blogging and so many other marketing strategies, they all have one thing in common: You have to write.
If you’re not a good writer (or just hate doing it), you might give up on those strategies.… READ MORE
There’s a lot of sales, marketing and prospecting tactics out there. Many of them work. But here’s the cold, hard truth: Most of them only work in the short term. And once a tactic stops working, many financial advisors scramble to find the next cool thing. … READ MORE
