We all get 24 hours each day. Some financial advisors work from sunrise to sunset and never see their kids. Others own beachfront mansions, drive luxury cars and jet off to exotic vacations with their family. …
READ MOREMost financial advisors prefer spreadsheets and stock charts over cold-calling and prospecting. But if you can’t sell, you don’t get clients.
And without clients, you don’t have a business. …
Today, marketing is almost impossible without modern technology:
LinkedIn, email, marketing automation and other technologies all help you attract qualified leads without leaving your house. …
Marketing experts tell you where to market to attract more clients. If you followed everybody’s advice, you’d be running a media business and have no time to serve your clients.
So, do you really need a website, a YouTube channel, an email list, 5 social media accounts and a blog?…
It’s fun to tell prospects about investments. Their eyes light up when you tell them how much their portfolio would grow if they bought the right assets.
In contrast, tax planning is boring. But it’s an exciting marketing opportunity for financial advisors:
If you’re touting your favorite stocks, bonds and funds, you’re like any other advisor.…
Financial advisors, marketers and other businesses have used email marketing to attract clients for decades.
But when social media came around, self-proclaimed experts started announcing the death of email marketing.…
Most advisors think succeeding in financial services is all about getting the right certifications, meeting the right people and doing good work for your clients.
But in reality, some advisors struggle to build a sustainable business for decades while others break six figures in a few years. …
Some prospects show up to the first meeting ready to hire you as their new financial advisor. They already trust you, know you’re competent and want to get started right away.
But most prospective clients aren’t like that.…
Most financial advisors fail with the same marketing strategies. They hound prospects on LinkedIn, collect business cards at networking events and analyze the stock market in their newsletter.
That’s why most financial advisors look like empty suits to prospective clients.…
Most financial advisors spend tons of time getting clients: They cold-call hundreds of leads, go to networking meetings they hate and harass existing clients for referrals.
But you don’t have to use those outdated methods that chase prospects away.…
