Robert Cialdini spent his entire career researching the science behind influence and persuasion. Author of two groundbreaking books and globally recognised as the ‘Godfather of Influence’.
In today’s episode, James talks with special guest Stuart MacLean and together analyse three of the key components in Cialdini’s lifetime of work.… READ MORE
Fundraising for the church can bring people, opportunities and talents together in many different ways.
In today’s Donor Doctor show, Rev Dr Elizabeth Foss shares her insights into how she has successfully used fundraising to support the faith and bring a community together.… READ MORE
In today’s episode, James is joined by special guest Dan Grey to talk about the untold story of the forgotten soldier: Joe Hooper.
Hooper was one of the most dedicated and decorated soldiers in American history serving his time in both the U.S Navy and Army.… READ MORE
Red flags. The markers that flash, blink and sound like alarms. You simply cannot ignore them. It’s only when we take stance and look back are we able to see clearly where things began to go pear shaped.… READ MORE
Red flags. The markers that flash, blink and sound like alarms. You simply cannot ignore them. It’s only when we take stance and look back are we able to see clearly where things began to go pear shaped.… READ MORE
In today’s episode of the Donor Doctor Show, James and stuart discuss the legendary direct marketing specialist, Joan Throckmorton. She had over 30 years of experience in the field and was head of her own marketing and creativity consultancy in New York before she recently passed away.… READ MORE
If you’re wanting to improve the effectiveness of your Fundraising or ever wondered what life is like as a full time freelance copywriter, today’s episode will fulfill exactly that.
James is joined by special guest and top freelance copywriter Stephen Godbout who shares his experience when it comes to effective copywriting and the power of segmentation in your marketing.… READ MORE
In today’s episode, James is joined by his son to talk about the 16 essential questions you should be asking yourself to optimise the health of your fundraising appeals.
Show Highlights:
What you must include in your donor package to attract your audience (1:00)
The power of the personal touch in direct mail (3:30)
The most common mistake fundraisers make and how to avoid it (7:00)
The way relationships work for everyone 8:00
Photos: should you use them or not?… READ MORE
According to neuroscience, direct mail beats digital in many ways. Despite the huge migration to digital media in the last 10 years, paper based direct mail content still holds its advantage in connecting with your prospects.… READ MORE
While fundraising isn’t most people’s favourite activity in politics, it is however a necessary venture as discussed in today’s episode for special guest Dick Foley. Alongside that, you’re going to find out the importance of having a great venue for your fundraising campaign and why the best donor you can have is the one you’ve already got.… READ MORE
