According to neuroscience, direct mail beats digital in many ways. Despite the huge migration to digital media in the last 10 years, paper based direct mail content still holds its advantage in connecting with your prospects.
In today’s day and age, it’s harder than ever to cut through the digital noise to make sure your message reaches your audience. We most certainly aren’t going to see a massive shift back to paper mail, but you’d be surprised to know that direct mail still holds its strengths as discussed in today’s episode of The Donor Doctor Show.
James is joined by special guest Gary Henriksen of Five Maples. They help organizations communicate effectively, improve direct mail marketing and fundraising results, and acquire new customers and donors.
- How to get over the hurdle of a crowded email inbox (9:20)
- The main reason direct mail is still around today (10:00)
- How to make your content go the extra mile without you doing more work (16:10)
- The powerhouse message that should be at the end of every letter you write (18:20)
- The truth about long copy vs short copy (22:00)
James Newberry is an expert in fundraising. He’s had a seasoned career in the industry, and has lots of ideas in store for everyone. Connect with the Donor Doctor on Facebook. Don’t forget to leave a rating and review if you enjoyed the show. We love hearing from you!
Call the Donor Doctor at 240-477-3999.