“What could be happening is people aren’t spending enough money to see it really take hold and so they get stuck at 10%, because they get a little scared.” – Darin Persinger
Numbers never Lie:
10.4% The amount of revenue that was spent on marketing by small business http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp
Main Topic:
How much money should you spend on marketing
Links and other stuff mentioned in this show:
1.… READ MORE
I’ve made a LOT of mistakes.
Mistakes that have cost me dearly.
And sadly, 90% of the entrepreneurs I know are making the same mistakes.
They’re losing out on a lot of money.
And it totally makes life suck, too.… READ MORE
“Normal people live paycheck to paycheck. Real estate agents live transaction to transaction. The first step you need to do is get away from that.” – Darin Persinger
Jonathan’s 3 Big Business Mistakes
1.… READ MORE
Ever heard that one?
The old “do what you love and the money will follow” thang?
Heck, there was even a book with that as the title.
Soooo… is it true?
Well, that depends.
I’ve chased my passions.… READ MORE
“If they’re willing to mislead and manipulate their co-workers around their office in order to sell a truck to you, what are they willing to do to you?” – Darin Persinger
Numbers never Lie:
-95% of the books in this country are purchased by 5% of the population.… READ MORE
Wanna see what you must do to sell stuff to Gen-X’ers and Millenials?
Then look no further than where a music industry visionary is headed.
(A tip of the hat to guitarist Adrian Belew – a Baby Boomer – for pointing out the obvious.)
I think I’ve identified a major trend.… READ MORE
“I don’t know any relationship that I have that started off with misleading and manipulating on either side.” – Darin Persinger
Numbers never Lie:
Only 27% of leads ever get contacted.… READ MORE
I checked my “Off The Chain” podcast reviews on iTunes the other day.
99% were positive.
So guess what I focused on.
The two negative reviews, of course. (That’s just human nature, ya know.)
It got me thinking about all the critics in my life.… READ MORE
“You can write all of your own content if you have the time for that. I prefer to have my real estate agents that I work with selling homes and paying me to write their content because I think it makes more sense on their balance sheet.” – Jen Miller
Today’s Topic:
Name: Jen Miller
Website: Need Someone to Blog
In this interview you’ll find out:
Why you should treat your website like a newspaper (instead of a brochure)
How copying content could be killing your business
What else you need on your site (in addition to great content) to get people to stick around
Why having good content isn’t enough
How hashtags help you get more traffic
And a whole bunch more…
… READ MORE
Did you know the average American is confronted by at least five times as much information each day as they were back in 1986.
Geez… talk about overwhelm.
But don’t worry. I’m going to help you deal with it.… READ MORE
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