For those of you with kids,
Who work from home.
There’s no question you’ve had that moment,
Where you’re on an important call,
The stakes are high.
No room for errors.
All of a sudden you hear a big crash behind you.… READ MORE
A couple of weeks back I told you how Cupcake betrayed me.
We hired some consultants who said I had a personality disorder.
And she agreed with them.
Anyways, in the last few days I’ve had people say those consultants were wrong and so was Cupcake.… READ MORE
Ain’t this some stuff.
Cupcake and I hired some consultants to help us dial-in our buyer personas.
If you don’t know what that means don’t feel bad.
Neither did I.
Turns out it’s a fancy way of saying, “buyer profile.”
In other words, doing research on your best clients and finding out what they have in common.… READ MORE