Ain’t this some stuff.
Cupcake and I hired some consultants to help us dial-in our buyer personas.
If you don’t know what that means don’t feel bad.
Neither did I.
Turns out it’s a fancy way of saying, “buyer profile.”
In other words, doing research on your best clients and finding out what they have in common.
Why they bought from you.
What they like about you.
What they don’t like.
Me, I’m paranoid about not knowing enough about my ideal clients.
In fact, every couple of months I shcedule a day to re-read all the info I have on my clients, update and tweak it, and make sure it’s current.
I had just finished a round of this when we hired the consultants so I sent everything I had over to them hoping to save them some time.
Using that and some client interviews they came back with their findings.
They said I know my clients better than almost anyone they’ve ever met.
The problem wasn’t knowing my clients at all.
In their opinion the problem was knowing myself.
You read that correctly.
Apparently I don’t know myself.
Why? Becuase thetre’s a disconnect between the guy you get in these emails and the guy all my clients love.
I guess I have some sort of personality disorder or something.
The worst part:
Cupcake jumped on their bandwagon and said I’m much better on the phone than I am in my eMails.
If you’ve been afraid to hop on a call to talk about your podcast don’t be.
I’m much nicer When you talk to me.
If you’re ready to get your message out to more people so you can motivate and inspire them we should talk.
It’s what me and my team at The Podcast Factory specialize in.
Pick a time that works for you and let’s talk http://ThePodcastfactory.com/call/
And I promise…
I’ll be nice on the phone.