The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online “gurus” have tricked them into believing it’s possible to become an overnight success.… READ MORE
Entrepreneurs often struggle with networking. It feels fake. Sometimes it seems like begging. And things just got more complicated with every event going online.
But you have to get out and meet people in order to grow your business.… READ MORE
Video has quickly become one of the most vital assets to the success of a business. When you have the right video content out in the world, your prospects and clients feel like they know you before you ever meet.… READ MORE
The world of marketing is full of smoke and mirrors. From phony industry awards to hyped-up marketing, it’s hard to tell the professionals from the scammers.
In this episode, marketing agency owner Jason Swenk discusses how to separate fact from fiction in agency marketing and why understanding marketing can save you time and money, especially when hiring someone else to do it for you.… READ MORE
In golf, business, and life there are statistics that hold the key to getting to the next level. The problem is determining the stats you need to track. Chase the wrong stats and you’ll never make any progress.… READ MORE
A good website grows your brand, lets you stand out and brings you new customers. But most websites suck—even if agencies charge thousands for them. If your website isn’t clear, persuasive and on-brand, you lose out on thousands of potential customers.… READ MORE
Whether you run a golf course, a brewery or another craft beverage company, you’ll make most of your money from local customers.
People on the other side of the country won’t walk into your taproom anytime soon.… READ MORE
When you’re on top of the search results, SEO is fun. Google sends you free traffic without lifting a finger. But if you’re on page 7 of Google, most people never hear about you. And when you’re not seeing results, it’s hard to justify spending money, time and effort on improving your SEO.… READ MORE
Craft beer marketing is constantly changing. What worked in 2018 doesn’t work in 2020. And what works today won’t work tomorrow.
If you don’t adapt, you get left behind. But if you execute what works, you can grow your business, no matter what’s happening around you.… READ MORE
Marketing, branding and storytelling are sexy topics. They’re fun and grow your business. But if you slack off on the “boring” fundamentals, your business might go under before you get to the fun stuff.… READ MORE
