Have a podcast in 30 days

Without headaches or hassles

The online coaching business has exploded. Most business owners know they could benefit from coaching. But shady online “gurus” have tricked them into believing it’s possible to become an overnight success.

But that’s not the case. It takes time to build a relationship and time to grow a sustainable business.

In this episode, marketing and business coach Jim Palmer discusses why relationships are key to a thriving business and the truth about how long it takes to create a successful marketing campaign.

Show highlights include:

  • The top trait that predicts the success of a coach-client connection(10:46)
  • The six-month rule for profitable coaching and marketing relationships (11:23)
  • The smartest thing you can do as an entrepreneur to build a bulletproof business (15:01)
  • Why turning down clients makes them appreciate you even more than if you worked with them (17:32)
  • Dream Business branding secrets that make you irresistible to the right clients (20:41)

If you enjoyed today’s show, make sure you head on over to www.tapsandtees.info and download your free report of ‘No BS,’ game-changing marketing tips and strategies that show you how to blow up your brand online.

Read Full Transcript

You are listening to the Taps and Tees Show, weekly conversations for people passionate about marketing, golf and craft beer. Marty is the cofounder of Bad Rhino, an award-winning digital marketing agency helping golf and craft beer brands get real results in social media marketing. Here is your host, Marty McDonald. [00:21.7]

Marty: Welcome everybody to another episode of Taps and Tees, and just continue it on. I mean like I said, in the last episode, we’re just interviewing good people that can help you out. You know, it's wild time in 2020, and I've been bringing on friends, people I've hired, people I work with just to give you a little bit more insight into the marketing aspect of what's going on as well as just good people that can help you out with networking, coaching, a variety of things. We'll get back to beer and golf and we've been interjecting a few episodes here and there. But today I have a very special guest. He is a good friend and in full disclosure, yes, I've hired Jim and I still work with him for this day, for the past Man, I think it's been four and a half years or so. And I plan to continue on that because what Jim does is take your idea and can help you out whatever a business you're in, you can take your expertise and create your dream business, you know exactly what you want to do. So let me talk a little bit about who Jim is. [01:18.7]

He's a marketing and business building expert and he has a great coaching mastermind that is awesome. He founded the Dream Business Academy. It's got dream business coaching and mastermind program. He's got a TV show on YouTube, he's got a web TV show, you can find him all over social media. But the best part about Jim is not only all the businesses that he has, but the things that he's done and the way he gives interviews on a ton of different topics and the knowledge he has can really make you think. And he really thinks about the one favorite thing that he always talks about is a profitable business and how to create your own dream business. He lives on a boat and that boat might be outside of the water right now, but without further ado, Jim, you there? [02:03.5]

Jim: I am from the parking lot of suburban Noreen as we talk, Marty. Hey, good to talk to you, my friend.

Marty: Awesome. Jim, did I miss anything there? I don’t know, you know; today not have all the aspects of what you've done over the years.

Jim: No I think we are good here. I’m sure more, more will come out.

Marty: Yeah.

Jim: Yeah more will come out. You know, we've been on the boat now for almost four years, but yeah, we've, we've, we've had a lot of fun and you know, it's something occurred to me that I'm always teaching people how to have a dream business live, the dream lifestyle. I should probably step up and do that myself, you know, several years ago, which is kind of what we're doing now.

Marty: No, I think you definitely are. I mean, I think when the, one of the most interesting things, because we started working together and you were still landlocked. I mean, I think you would either just about the buy that boat or you were, you had just purchased it one or the other and. [02:53.3]
Jim: Yeah, we lived two miles from each other.

Marty: I know, I know I was kind of excited about that. I was like, Oh wait, this guy lives right up the street. And then the next thing you know, now floating down the Atlantic every, every year and back and forth.

Jim: Yup.

Marty: And doing all that, so I was like, ah, all right, well, that's cool. But I think, you know, living that way and you're very straightforward about it and documenting all that and being able to look back on it I mean, that's a crazy wild ride to be living on a boat. [03:20.7]

Jim: Well, you know, Stephanie, I can, I can work anywhere I get internet, that's my biggest challenge in the floating lifestyle. But I guess about five years ago, Steph left her pretty high stress job and wanted to go on a big adventure. You know, we raised four kids, I think at the time we had two grandkids or maybe three and we had an acre and a half of grass. I was tired of cutting and taking, cutting up trees in the winter and shoveling driveways. And I was done with that. And you know, a lot of conversations later, we said, what if we live in a boat for a year and we kind of sold the house and bought this boat with the idea that it might be a year to a year and a half. And, but we've been doing it almost four years, Marty, cause it's, it's so much fun. And we're seeing, we're seeing things that you just never see from, you know, either playing or going up and down route 95 or something. It just all small towns and it's just, so it's kind of peaceful in a way, other than when people are grinding on your boat, but it's very peaceful. And the biggest thing, the reason we did it and we didn't wait until that perfect opportunity where we're technically retired and ready to go, because that day may never come for a lot of people. You know what I mean? [04:26.3]

Marty: Hmm…hmm.
Jim: It's like, you gotta take your shot just, and just figure out a way, okay. How do I keep working and live my dream lifestyle? That's a lot of what we do.

Marty: Yeah, no, a 100% I think when you start taking that mentality, you know, things come into focus. And let's go back a little bit about before, you know, living on the floating home, like how'd, you get started in your journey of just starting your own thing and well, you started multiple things as well. So tell everybody about that because I think that's a great story. [04:55.8]

Jim: Yeah, it was in July of 2000, my job had been eliminated, which is probably a sanitized way of saying I got fired. I really didn't get fired, I really was eliminated, but you know, and I had still four teenagers at home at that point and I entrepreneur, I've been entrepreneurial my whole life. I've always worked for entrepreneurs and I thought I'm going to have a business someday. But right now, you know, I've got girls that are getting ready to go to college and stuff. So I looked for over a year for the perfect job and not like cousin Eddie who was holding out for a management position, but the economy and whatever, I just couldn't find the right next step. And a year into this almost 18 month unemployment, I got cancer and really spiraled down; I ended up getting a really good job offer the end of August, 2001. [05:43.2]

And then I had my surgery and literally on September 11, 2001, I was laying on the couch, recovering from surgery after I accepted this position. And then you know September 11th happened in that position. Like that was eliminated, cause you know, everybody was like, what the hell are we going to war? We didn't know what we're doing back then. So I really felt I was at the lowest point and I felt, well, I guess I could start a business, I have no money, I'm already pretty in debt. So why not roll the dice? Right.

Marty: Right.

Jim: So I started a business in October, 2001 and grew that to just about 300,000 in five years. And then I met a mutual friend of ours, Mike [inaudible],

Marty: Hmm…hmm.

Jim: Who introduced me to Dan Kennedy and I started learning about internet marketing. And I started buying these courses like Corey Rudel’s internet marketing course, and a whole, but I just got immersed in this really took me my whole mindset, which I think Dan described as going from being a small business owner to an entrepreneur, instead of me focusing on how do I get more clients within 10 miles of my home, I could sell like newsletters and content to people nationally and then internationally. [06:51.0]

So I created a business called No Hassle Newsletters and did that in 2007 and grew that eventually we, I mean, we've had over 1200 small business owners in nine different countries in our monthly program. And from there I started No Hassle Social Media, Concierge, Sprit Mail, demand, success, advantage publishing, probably a couple others. And then people as I was going to all these seminars like Jim, what the hell, how are you doing these? We're still pushing our first business up the hill. And that's when I started coaching; never in the world did I think I'd be a coach. I never went to coaching school you know. I have no degree to coach, but I obviously have a pretty good entrepreneurial mind that if you just share it and, and really have a, a mission to serve people and help people really, I, the greatest confidence my clients tell me is I'm invested in their successes. [07:38.7]

It's true. I just, AHHH, I want so bad to help these people succeed. And I think that's the best kind of a diploma I could have. So I've been coaching now for 11 years, Marty, and as we I kind of fast forward to where I started, we as we kind of whittled down and you know, I'm 62 nowhere near, ready to hang up, hang up my hat, so to speak. But we said, let's, let's go do something big and adventurous. And then I've kind of scaled my calendar down. So I work with clients and do interviews like this on Tuesday, Wednesday, Thursday. And then if we're traveling, we can be floating. Well, we're always floating, but we can be traveling Friday, Saturday, Sunday, Monday, then I dock again and get good internet and, and run my business three days a week. [08:21.2]

Marty: Yeah, that's awesome. And I think the coaching part would being invested in people. I mean, if anybody on this podcast and it goes out to a list of most of you that have my book, Jim was the one that helped me get that out there after, you know, my agency was working with craft breweries and pushing it out there. And I think being invested in it for you as a coach is a good word in somebody else's success. And Jim, you know, there's fits and starts when you hire a coach. You know, like I always, I think I told Jim the first time I signed the contract, I'm like, well, we'll see if you make it a year because I haven't had a coach that's made it past six months. And it's the truth because.

Jim: I remember that.

Marty: Yeah. Well, I mean, I would just say most of them are full of crap. Not all of them. I have, I have three and they're all have different things. And it took me a long time to find those and a long time to invest in share and create that relationship. And you know, when the other guys hear this, they might be upset, but Jim was the one that made it easier. The easiest, I should say, because he was almost more excited about it than I was at the time. [09:34.4]

And writing that book and getting that brand out there and getting other things out there and it's worked great. I mean, it's been profitable and you know, there's a ton of other ideas that I can't wait to share with Jim and get those off the ground. But I think being invested as the great is a great way to say that, you know, I think that's, and it's true to you. So not trying to blow smoke Jim.

Jim: It’s required I think.

Marty: I’m telling the truth. [09:55.5]

Jim: Thank you. I appreciate that. I remember those days we, we came up together on a call with ‘Great Beer is not enough because if nobody knows about it, you know, it's, you know, it's just great beer.’ And I remember when the book came out and you and I worked on some different strategies and I seem to remember, at least it makes a good story, six months in you go, okay, this isn't doing what we thought it would do.

Marty: Yup.

Jim: And we just kept working and working it. And then you started getting speaking engagements and you're on stage and people, Oh, Hey Marty, can you sign my book? Can I get a picture with you? It takes time and that's really one of the hardest things for a coach is helping people stay excited while the seeds take place and, you know, start to germinate and grow into a big harvest. [10:37.1]

Marty: And I think, and I actually know, you know, when I see that now from an agency perspective, when we bring on a client and they have all these grandiose ideas, right. Similar to probably when you bring on a client, like, especially the small mid-sized companies, they're like, I want to do this, this has to happen now. We need to do this tomorrow. And you're like, okay, but let's talk about reality a little bit and you start to see it. And I, you know, we only do, if you're not willing to sign on it for six months, I don't, I don't even want to be in business with you because the digital landscape changes so much that the stuff that was working two months ago is not working anymore. And the stuff that's going to be working now isn't going to be working in two months. So you're constantly fighting that battle. But if you stick with it and you trust it and you have people that know what they're doing, it all of a sudden pops. And that's what happened to me with that book. I was like, Jim, we're four months into this, this ain't working. [11:33.7]

And like, dude, like we got to do something like at least give me a new idea here. And we did, we kicked around a bunch of them. And before right, as I was starting to implement them, because that took about four to six weeks, then things started to trickle in and I'm like, Oh, okay, well, I'm not going to tell Jim this yet, but I gonna wait until all this is done. And then I'll tell him, cause then his ego will be all, like I told you. And I was like, but no, it's like that patience part in the marketing thing is, I preach it all the time. And it's a challenge because you want stuff to work, right? [12:05.8]

Jim: It's so necessary in your business Marty, I've worked with other people in the digital space and there's so much testing that goes on. You can't just throw an ad out there and you're changing and testing. And eventually some, you just take something that's really good and you keep making it better and then the ROI kind of goes through the roof.

Marty: Right.

Jim: But as somebody who wants instant results, Hey, can I be cash flow positive in like 30 days? Uhh..No, I don't think so. I guess it's possible, but not with, you know, we're going to build something real. Because at the core of every business, whether it's product or service related is relationships that you have with your customers. The best marketing, the best book, every best, everything is going to help start the relationship. But you it's like you're going on a blind date and say, can I marry you? I'd like to children with you on the first time you meet, you've got to develop that relationship. It's just like that in business. [12:54.3]

Marty: Yup. And it's, you know, we have clients of all sizes. We have small clients here in Westchester, Pennsylvania where we're based and you know, some of them, one of them just kind of up and left and it might be some other issues, but you know, it's just, you could see it early on. Like you're not being patient enough. You don't understand where this is coming from. And you know, as a business owner, you have to understand, you know, how you're going to service them and you don't want them to leave bad or ill will. But sometimes, you know, when you look at that, you see it as a lifeline and the digital landscape has changed so much. And if you're not willing to test it for 60 to almost 90 days, unfortunately now, especially with a lot of the other algorithms stuff that's come about, you're going to be dead in the water. And it's sad because you can't see that.

Jim: Yeah. [13:43.9]

Marty: Quite yet. But with years and years of experience, that's where we're coming in and you want it to help them. You know, you want to do it. But like you said, like if you're not invested in it from a standpoint of, let's kind of talk a little bit about reality here and test it, you're going to have a stronger foundation moving forward. And our clients that have been with us for six plus years on average, for most of them, they stuck with it. They didn't like some of the news they got, but they stuck with it.

Jim: Yeah.

Marty: And you know, we have one right now not to, I don't really do this on here, but I think it's a good illustration. You know, we're getting 25x return on their ad spend. And I don't say that very lightly, but that is two and a half years of fine tuning it for their thing. So even in a pandemic, which we're in now, they're still getting massive returns because we were able to test so many things over the past two years. Last year, I think it was like eight and a half percent. This year, it's a 25 go figure, you know. [14:45.8]

Jim: Yeah.

Marty: Crazy. Yeah, but you have to be able to put that in there.

Jim: Yeah. And I think when they are in the digital space, the coaching space where any frankly, any space of smartest thing you can do as an entrepreneur, in my opinion, is be honest and truthful.

Marty: Yeah.

Jim: I mean, right from the get go, I think of some people kind of hold the cards close to the vest. Oh, let's get him signed on. And if it gets a little sticky, icky, we'll, we'll work it until it works or we'll keep him go. I'm like, dude, this is going to take a while. And I've actually, I mean, I think people could sign so many more clients initially just hoping it works out rather than being stone cold, honest and saying, this is going to take three months or it's going to take six months. I had a prospective client, this woman wanted to work with me in the worst way, but she was not in a position to work with me for a number of different reasons. I said, I just, this is not going to work. Well, why not? And it almost like, am I being like, you know, I don't know what the word is, but am I not taking her for a specific reason? I said; let me ask you a question. If this doesn't work out, could you afford to lose this much money in the next 12 months? She said, no. I said, that's why. [15:49.2]

Marty: Right.

Jim: I mean, my track record is really good, but I think, but I've got enough red flags and the fact that you don't have experience doing this, you know, you're very limited on capital, et cetera. And you can't just use free marketing to get an audience. All these different reasons lead me to believe this could be really dicey for 12 months. And if this is going to put you over the edge, I don't think it's a good anyway, I think, and you know what, Marty, she came back to me like, I, it was like six months later and he said, I'm doing, I just want to touch base. I'm doing something else. I thank you for not taking me on because that really would have been difficult. So I think, you know, there's the integrity piece, but I think if it's more straightforward, you are. [16:28.1]

Marty: Hmm…hmm.

Jim: I'm sure on one of our calls, I probably said, Marty, you know, Stephanie says, I have the patience of a, that I think you have less patience than I do or something like that, you know?

Marty: I do.

Jim: And let's go, let's keep going. It's going to work. I know right.

Marty: Yeah. I know I do.

Jim: That's a trait of entrepreneurs.

Marty: I have, I have, well, I'm getting better. I don't know, age, wisdom, combination thereof, but I am getting better.

Jim: Yeah.

Marty: On the patience thing. But when you see it for somebody and then I I've done that probably more times in the last two years is just to say, Hey, you're not ready for this. And then, you know, they take it away and they come back and they're like, no, no, no, we are. And I'm like, you're not really. And then I really just break it down dollar wise and you know, I've made the mistake of going well, all right, you're making the case where you're a big boy or girl and I'm big boy or girl and we're going to do business and let's go from there. But all the times that I've done that it blows up in my face, and. [17:29.7]

Jim: Yeah.

Marty: We talk about that and we want to service clients’ best. And I think, you know, having that conversation is so true. And unfortunately in the last six, eight months we've been, you know, talking to golf professionals and other things and golf is actually booming, but the craft beer side's been hurting and been talking to them about, how to spend their money? [17:51.1]

Hey, if you're enjoying what you're hearing on the show and want more, head on over to TapsAndTees.info and get our free report with game-changing tips and strategies straight to your inbox. Just enter your info and stop being stuck with no marketing plan. [18:04.7]

Marty: But before we get into, you know, what , we're currently dealing with the 2020 tell everybody like how you came up with just the dream business idea and having that coaching program name like that.

Jim: I, it originally wasn't called Dream Business. I've been through, you know, several kind of maturations et cetera. When I, so I started out in the newsletter business cause I kind of wrote my first news when I was 21. And it worked really well. I created newsletters for three or four companies that I worked for. And then when I started my business, it was, I gave it a dumb corporate name called Dynamic Communication. And then when I started learning something real about marketing, that's when I called No Hassle Newsletters. And so we went from there, but I think this thing about marketing is so interesting because it really, if you can, I just had a little brain freeze. Am I on the right question, Marty? Or you asked me something and I, I was getting ready to talk about newsletter. Oh, I know it’s the dream business thing. Sorry [19:01.3]

Marty: That’s okay.

Jim: It’s probably the grinding; it’s probably the grinding, the backgrounds getting to me. But you know, the thing about it's, it's about a great brand, if you, and I really believe if you can have a name, which is your, it's your brand and that name like paints a picture quickly about what it means and what the benefit of doing business with you would look like. I think that's amazing.

Marty: Hmm.

Jim: And then you follow it up with a tagline. It's kind of like when you come up with the name of books as the title and there's the subtitle, those two things would be the most powerful brand. Now to me when I started coaching, I don't, I don't even remember in 2009, I don't think I called it, Jim Palmer's Coaching Program. I don't recall, but it might've been called stop waiting or something because that my latest book at the time was ‘Stop Waiting For It To Get Easier.’ But you know, you have to be able to separate yourself. It's one of the first things I do with a client. Let's talk about what you've done. What's your gift? And most people don't even see it. [19:57.3]

So if somebody has been in business, you know, even if they're in the if you’re an accountant, you can't have a brand that says I had numbers really well, so much better than everybody else. You've got to have something that ties you to you know this amazing brand core offering that makes you attractive to a certain number of people will repel others, but that's how, how you really grow. And so you want to latch onto whatever that thing is. So I'll ask a series of questions, you know, for example, you know, how did, how did you grow your practice faster than anybody? If the average practice does half a million dollars, how is it that you're doing $860,000, I'm going to find that one thing and then we're going to try and build a business around it. Now, when I created dream business marketing, it's when I started doing my live events, which I called Dream Business Academy. And I thought, well, if anybody's going to have a business, why they want to have their dream business. And I started talking about that language, just like that. And it was one of those light bulb moments when I said, why wouldn't somebody want to have their dream business? I said, Oh, that's it. Dream Business. [20:58.9]

And so I built everything, Dream Business radio, Dream Business TV, Dream Business Academy, Dream Business Mastermind and Coaching, because a dream business can allow you to live your dream lifestyle. And I actually had that brand Marty way before we did the boat, but I've kind of changed a little of my brand is still Dream Business. But now I'm Captain Jim, The Dream Business Coach, because honestly, it's not why we bought the boat, but this magnificent yacht that we live on is, is very it's a symbol that, yeah, I'm not just a guy who said, Hey, I can help you have a six or seven figure business yet I haven't done one for myself. It's kind of a symbol. And I think it's really, re-energized, what's always been a good brand for me, but I have people follow me up and down the coast because they live on the coast, but they're also obviously entrepreneurs. So it's kind of like a, it's been a little bit of a bonus with this lifestyle. [21:51.0]

Marty: Yeah. I mean, you can see like the boat and living that way and having the floating home and documenting everything is part of the marketing. And I think it works well, but you have to walk the walk sometimes if you're going to have the Dream Business Coach, like you said earlier, maybe I should start living that way, you know, and.

Jim: Exactly.

Marty: That's like the whole methodology, but I also think there's so much in the journey to get there that you can really pull in and people appreciate, especially in the group and talking about it and, you know, creates like, Hey, if Jim can do it, I can do it. You know, and I think that's, that's really cool. So, you know, with that, like going into the last six to eight months, like I mentioned before, being in COVID pandemic, how has your business shift?

Jim: Hmm…hmm.

Marty: How's just like living on a boat shift and, and all that kind of get into a little bit of that. [22:43.6]

Jim: What’s interesting is that, you know, my mastermind and I don't know that I was officially the first one, but when, when I wanted to start a mastermind, all the other masterminds that I was in or was aware of, were ones that you go and you fly somewhere or drive somewhere and you meet and then you fly home. And so when I started talking to different people, I said, what do you love about mastermind and what do you hate? And one of the things they did, they didn't like was the travel. And I said, Huh! What if I created a virtual mastermind where there was no zoom at the time, it was just getting together on conference call line. So my mastermind, as you know, is virtual and we meet monthly in addition to my one-on-one calls. And so that aspect of my business hasn't changed at all. [23:27.2]

You know, when, when we, when we were on the whole lockdown situation, well Steph and I already live on the boat. So it's not like, Oh, I guess we're gonna have to go live on the boat. We, so we're, you know, we're already, you know, the one, the one benefit is we didn't spend as much money going to restaurants cause they were all so close. So that was really the only kind of change. And we are stationary for six, for six weeks and I couldn't leave the Marina we were in and things like that. But for me personally, as a coach, you know, I've definitely had a little, some attrition because my clients are small business owners. And a few of my clients are in industries that were hit really bad. [24:04.6]

Marty: Hmm…hmm.

Jim: Like catering, live events, putting on these corporate events. And so all of a sudden those it's not like, Hey, can we come up with a different market plan? Those businesses don't exist. I hope they come back. So, you know, there's been a little bit of a change that way, but for me personally, it really hasn't been much of a change because I've been operating virtually for quite a while. I guess the only other thing I would say popped into my head is I haven't been able to do my live event Dream Business Academy, or, you know, I was doing some one day in person masterminds for anybody that wanted to come, that's part of my group. I'd get a meeting room and lunch and you know, we we'd have a good day of it. So I haven't been able to do that either, which I really miss. [24:45.1]

Marty: Hmm…hmm. Yeah. It's tough. I mean, hopefully we can get back to that, you know, sooner rather than later, but it's always an interesting shift in the mastermind and you're, you're built for that already, which was good.

Jim: Exactly. Yeah, nothing really had to change logistically other than how you know, still marketing and, and not being able to get a bunch of people in a room and you know, things like that.

Marty: Cool. Well, I'm going to shift up my final couple of questions here, because of your lifestyle and what you do. So I know you have the occasional beer still. Is there anything that sticks out in your head in the last few months, traveling up and down the coast that you've enjoyed that you're like, Oh, that was quite tasty. [25:27.5]

Jim: From, well, I'm a little bit more of a captain Morgan kind of guy than a Beer.

Marty: I know you are.

Jim: I do love a good beer with barbecue. God, I know this is going to make me very, very boring, but I do love a Corona.

Marty: I know.

Jim: But if we go to a local, well, I mean, I'm, I'm a huge fan of barbecue. And if we go to some of the Southern towns, we pull in, there's like a shack.

Marty: Hmm…hmm.

Jim: There's a grill out back, we'll go over there. And you know, I say, God, this is what I like. And they're not going to have Corona on the shelf. They got all these local pitchers find me something that's going to go good with barbecue. So that's about my beer expertise, Marty.

Marty: I know.

Jim: Yeah,

Marty: That’s why Im like

Jim: Mostly it's cold. It's gotta be cold, there's nothing worse than warm beer.

Marty: Nothing wrong with that. And I don't think you're, you're a big golfer that correct? [26:17.1]

Jim: No, You know what, it's interesting again, I'm 62 years old. I've never golfed once. Never even tried it other than putting on vacation, which I know is not golf. But the two things that we get asked a lot are, do you fish?

Marty: Yeah.

Jim: And I do get asked, do you golf? And I don't know. It's just, well, first of all, I've always worked really hard, you know. And then, you know, with four kids to raise, we've just been busy, busy. And then when I started my business, the first 10 years I worked the proverbial 80 hours a week and.

Marty: Hmm…hmm.

Jim: So yeah, it's just, it's, it's not, it's one of those things. I've just never got into it. I see people do it. I, I know you're a huge golf fan. To me, I think part of what goes against my grain a little bit is the impatience thing like standing around, waiting for your turn. I'm sure it'd be very therapeutic. So one of these days I'll have to try it. Same thing with fishing. I mean, you sit there and you just wait for hours for the frigging line to go bobbing up and down. And I'm like.

Marty: Ahh, it’s too funny to beat this thing. [27:19.3]

Jim: Oh, I should go. I should go write some copy. I know it's a curse. I should go write some copy or something.

Marty: I know. No, no, I'm the same way. And it's funny, it's like the golf part has been the golf piece is the only thing that calms my brain down. It's always been that way for years.

Jim: Hmm.

Marty: We mentioned 9/11 before that first Saturday after 9/11, me and my buddy went golfing. And that golf course was packed. And you're seeing that now a lot of people are taking up the game. A lot of people are coming out that haven't been out because it's an activity you can do outside. You're not around a bunch of people, it's not closed in. You can kind of have your space and do it. So that's been a boom, but it's for me, like exactly what you're saying with the patients like, yeah, do I get impatient on the golf course? Sure. But at the same time, it's like the only spot where I can go. I don't think about a damn thing other than what I got to do on the course. [28:15.9]

It's amazing. It's been one of the few things in my life where I can just point to that and be like, yeah, if I go play golf, all I'm thinking about is the next shot. And it's like a great metaphor of life, the game. But then at the same time, it's actually lowered that down. So since you don't golf, my final question to you with all this travel up and down the coast is what's the, or two questions. What's the best thing or best place rather, that you've been through that you thought, wow, I never knew this place was going to be so cool. And then the second thing is, what's the biggest challenge you've had living on a boat minus the internet. You already mentioned that. [28:51.3]

Jim: Yeah. It's interesting, it's one of the, it's probably the question we get often. What's your favorite place that you've been to? And one of the reasons we kind of did this going up and down the coast was, we'd like to look for a small, we're kind of small town people. We want what we want to look for a small town that we might eventually retire to, or just go live in. And oh my gosh, Marty, there are so many small towns that are so cool. It's like, how do you decide? Like we love Buford, South Carolina. We love Savannah. We love Charleston. There’re these tiny little towns like Eatonton North Carolina, which is Mayberry to a T. One of the things that we like. And I guess if there was a place where I do escape my mind and turn off the entrepreneur brains, when we go in these small towns and walk around or like say, we picked up a couple of used bikes and we ride around and it's just like, you it's like a blast back in. So I don't know that I have a favorite. We love St. Augustine, Florida, because the rich history and culture that's there. It's just, there's so many. I don't know if I have a favorite. Oh, by the way, Buford, South Carolina, they make a lot of movies there. It looks like pleasant Villa. I said, this is like Pleasantville people look too perfect or something. [30:00.4]

And it's just like, and people look at you in the eye and say, Hey, how you doing? Hope you having a great day. And I'm like, what the hell just happened? You know, somebody didn't walk next to me, bumped me in the shoulder, looking at his phone. It's like real. It's, it's just different. And so we love the small town. You can take your pick out of the half a dozen I mentioned. And the biggest challenge is, is getting to see family. We knew that when we did this, you know, we're not around for the kids to drop in and unless we're up in the upper Chesapeake Bay. But the thing that we've figured out is that we're never that far from an airport. So, you know, Steph, we were down in Florida and she flew home for her Dad's like a 82nd birthday, I think. And she flew up for a two day New York thing with, with our daughters. So we can do things like that. And we've had our grandkids on the boat for a week. So that's more than just the afternoon, you get to see him around Thanksgiving, you know so we've learned to take, what's a challenge, which is not being totally accessible, but when people come to visit us, they stay for several days. And so, yeah, we've, we've had some, we've really built some really solid relationships with our, with our older grandkids, at least so far. [31:09.2]

Marty: That's great. Yeah. I can imagine that's been a challenge and especially this year, so tell everybody where they can find you and we'll close this out.

Jim: Sure. GetJimPalmer.com, GetJimPalmer.com is my main website and everything links from there. I've got different books, courses, the mastermind, et cetera. So GetJimPalmer.com. We'll get that done.

Marty: Sounds good. That's pretty simple.

Jim: By the way, if I could say one more thing, Marty.

Marty: Sure.

Jim: If anybody's, yeah if anybody's curious, Stephanie and I started a YouTube channel, the name of our boat is Floating Home. If you go to YouTube search Our Floating Home, O U R, Our Floating Home and we're putting out videos of, you know, our travels and the challenges, and there's a tour of the boat, et cetera. So it's, it's not a tricky link to get you into coaching, like subliminally. It's truly about this lifestyle. So if you're curious about what we're doing and how we're doing it, just check out Our Floating Home on YouTube. [32:02.6]

Marty: There you go. So I'm going to close this one out, just a touch, different, you know, for the people that are listening, majority of people on here, they get it for craft beer, small business, as well as golfing professionals. Whether they sell a product or a teaching pro, they run a golf course or they manage golf course. And I'm just gonna let you guys know and girls know that if you're trying to figure out like what you're going to do, and you're trying to figure out, like I have a business idea and you're not sure where to go with it. I don't do this on this podcast, but Jim is probably one of the few people that I will do this and this is not a sales pitch. You go investigate. You go figure it out. But for me in the last four and a half years, and working with Jim, it's changed how I look at my business, how I focus on certain things, how it built for the future. And a lot of you on here have very specialized skills. And you're trying to figure out how to make an extra five grand a month, a hundred grand a month. [33:00.6]

Whatever that case may be, Jim can help you get there and kind of take you from your current position, into building your own persona online, creating an expert in your field. And a lot of you are, you know, the brewers that are on here, you have a lot of information that you might want to get out there and maybe monetize, you know, for now and in the future. And Jim can help you do that. And it's an amazing group that he puts together and the things that he has out there. So go to GetJimPalmer.com. I get nothing for this. This is helping somebody out and helping others out rather I should say, by pointing them in the right direction. And there's so much mess on the internet. You don't know where to go and Jim is a great person to start. So I'll see you on the next episode. And Jim thanks for coming on and I'll talk to you soon and next episode will be out following week.

Jim: I really appreciate.

Marty: Thanks buddy.

Jim: Marty, thank you so much for your kind words, but I really appreciate it.

Marty: Not a problem, Jim, you deserve it. All right, everyone. Have a good one. Thanks. [33:57.2]

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