Ain’t this some stuff.
Cupcake and I hired some consultants to help us dial-in our buyer personas.
If you don’t know what that means don’t feel bad.
Neither did I.
Turns out it’s a fancy way of saying, “buyer profile.”
In other words, doing research on your best clients and finding out what they have in common.… READ MORE
Employees say the darndest things.
A while back I was on a call with someone we hired to help with marketing stuff.
We were talking numbers.
I wasn’t happy with what she was saying.
So I kept digging.
Asking question after question trying to understand why she wasn’t hitting her numbers.… READ MORE
At night I like to watch sitcoms before I drift off to sleep.
The other night I was watching one of my favorites.
I literally laughed out loud.
So loud I woke Cupcake and she asked what I was watching.
It was season 8 episode 2 of “Everybody Loves Raymond.”
The one about the Thank You notes.… READ MORE