In the early 1400's getting educated was a privilege reserved for the upper echelon of society. That's because books were extremely expensive and hard to produce. Back then books were created by hand by scribes in monasteries. At best, one scribe could churn out a meager 40 pages per day.
Then, everything changed when Johannes Gutenberg invented the printing press. A single machine could blast out 3,600 pages per day. The price of creating books dropped dramatically. Anyone who wanted a book could have one, because they were able to print on demand.
There's a similar renaissance happening right now. It used to be extremely hard to pickup clients without networking or cold calling. But, today it's easier than ever to get right fit clients coming to you. With the right content strategy you can practically print clients on demand.
In this article we'll talk about how you can use podcasting to print perfect copies of your best clients using The Client Cloner.
In the 1400's very few people had access to books
Since books were so expensive and tedious to create, they weren't available to everyone. When Gutenberg created the printing press, books were suddenly more accessible. This led to a mass communication revolution in Renaissance Europe. Ideas spread far and quickly.
Similarly, today we have the ability to spread our ideas to a large group of people using content marketing. But reaching more people isn't as important as reaching the right kind of people. Besides, it would take too much time and energy to connect with an entire market. That's why smart marketers focus their energy into connecting with a specific, well defined sub-groups inside a mass market. But how do we pare down our market? That's exactly what we'll talk about in the next section.
“Everyone is not your customer” 19x Best Selling Author, Seth Godin.
If we try talking to everyone, no one will hear us. That's why we need to figure out the exact right people we want to reach with our podcast before recording a single word.
For instance, there are approximately 23.5 million working Moms in the U.S. alone. That's a huge market with many different variables. If we look at how many of those Moms work in corporate America, the number is slashed in half to around 12 million. Still a very large segment. That's why Cherylanne Skolnicki narrowed down her market to Executive Moms who are into self-improvement.
Her show, Brilliant Balance, caters to the busy Executive Moms who want to be brilliant while finding balance at work and at home. Once we've defined who we're talking to, we have to figure out how to make a connection with them. We'll talk about that in the next section.
“People want to do business with someone they like.” American Business Women, Barbara Corcoran
There's no question, if given a choice, we'll always choose to do business with people we like. But, how do we determine if we like someone. It comes down to 1 simple concept: Shared Experiences.
When we share our experiences, and most importantly, our point of view, it effects our listeners. The people who agree with us will develop a closer bond with us. The people who don't agree with us will be repelled from us. Sharing experiences is a filtering system that ensures only the exact right people, who believe what we believe, stick around. Now let's look at the one question you we need to get our podcast printing clients on demand.
Before recording a single word, we need to know this
One of the first exercises we take our clients through when planning their podcast is called The Client Cloner. This is a deep dive into who their show is for. We find out what their ideal clients like, what they dislike, and what values they hold dear. By doing this at the very start we give their podcast the power to make a connection with the exact right people.
Since the only people listening to our show will be the ones who agree with us, we know there's a much higher chance they'd make great clients. Creating podcasts for the exact people you want to work with will turn your podcast into a client printing press. Let's have a quick recap.
Ready to print clients on demand?
Getting our ideas to the masses is even easier than printing books. The problem is, we can't do business with everyone. That's why smart marketers know they need to target their message to a smaller sub-group inside a mass market. When we know who we're talking to, and we lead with our values, our content will make a strong connection with the exact right listeners.
By knowing who we're talking to, sharing the right stories, and targeting the right sub-group, our podcast will practically print clients on demand. We covered a lot here today, but if you want more check out the next section.
Profit from your podcast
One of the biggest mistakes I see people make is not having a plan t profit form their podcast. The first step to earning a healthy ROI from your show is knowing who you are talking to. For more on this subject, check out this short video https://thepodcastfactory.com/p1p-tcl/
When you're ready to create a podcast that connects with your best clients, we should talk. In 30 minutes I can show you how to plug our system into your business to create an audience of listeners who want what you have. Book a time here: https://thepodcastfactory.com/start/