We all know the story of Cinderella. Her wicked stepmom and 2 evil stepsisters were incredibly cruel to her. They practically tortured her for their pleasure. If it wasn’t for her Fairy Godmother saving the day, Cinderella would have spent her life in misery.
It’s no different when we pick the wrong clients. They undervalue and overwork us. They don’t appreciate anything we do. And when things go wrong, they cast the blame on us. That’s why we have to be careful when choosing clients.
In today’s article you’ll learn about our Cinderella System for picking perfect clients.
Cinderella clients are like a fairytale
If you remember the Cinderella story, Prince Charming and Cinderella were into each other from the moment they met. Cinderella Clients are similar. Within minutes of meeting them, we fall in love with their mission, and we’ll do anything we can to help them achieve it. But we’ve got to be careful to pick the right clients. Let’s find out why in the next section.
Watch out for wicked step sisters
If Prince Charming crammed that gals slipper on the first foot he found, he could have easily ended up with one of Cinderella’s wicked stepsisters. They were vile and mean and would have taken advantage of him. It's the same when we're picking clients. Picking the wrong clients could get us mistreated and under appreciated. Worse, by picking the wrong clients we may not be able to help them get results, and they'll blame us for their failure.
On the flip side, when we choose Cinderella Clients we both benefit from the relationship. We learn from each other, we grow, and we all get magical results.
But how do we choose Cinderella Clients?
One of the biggest mistakes most client businesses make is not being picky about who they work with. Over the years, I've seen this on hundreds of sales calls. When it's time to make the offer, the prospect says, “Why should I choose you?” That's when we jump into a song and dance about why we're the best fit for the job. This is a recipe for disaster.
Clients shouldn’t be the ones choosing. It's extremely important for us to turn the tables on them, and make them explain why we should choose them. This helps us avoid clients who won't benefit from working with us.
The first step to picking perfect clients is to make a list of all the things you want and don’t want in a client, and judge everyone you meet by that list. We call this “The Cinderella Filter” and it ensures we’re working with perfect clients.
Wondering when you should begin searching for Cinderella clients? Let’s move on to the next section.
The best time to look for Cinderella Clients is right now.
One of the biggest mistakes I made when I started my agency was working with anyone who was willing to pay me. I said, “yes” to all their wicked requests in hopes of keeping them happy. We ended up with clients who treated us badly, expected too much from us, and we're never satisfied.
That's why it's so important to know who you want to work with, and who you don't want to work with from the very beginning. This will save you lots of time and heartache. It will also make you more successful, because when you work with the right clients you'll be able to get them results quicker.
But where do we meet Cinderella Clients? Let’s find out.
Cinderella and Prince Charming met at the Royal Ball.
The best place to meet perfect clients is by referral. When you're able to get results for your clients, they will happily refer you to their friends. The second best place is by networking and talking to new people. While you may not have a Royal Ball to attend, there are plenty of networking opportunities online where you can meet new people. Just be sure to run them through your Cinderella Filter before choosing them.
Don’t get treated like an unwanted stepsister
When we choose the wrong clients they will treat us badly. If we want to avoid this, we must have standards of who we will and won’t work with. The Cinderella Filter is a great tool for picking perfect clients.
When we’re working with the right clients, they’ll be happy and so will we.
This is only the beginning of the story
When we pick the wrong clients, life can be miserable. That's why today's article was all about picking perfect Cinderella Clients. Similarly, when we try to do too much for other people without taking care of ourselves, we are miserable. That's why I want you to be more selfish. Being selfish actually makes you more generous. Don't believe me? Then listen to this training now https://thepodcastfactory.com/dwp003/
When you're ready to attract more Cinderella Clients, we should talk. We have a system that does this almost on autopilot leveraging podcasting. I can show you how we've done this for 50+ experts just like you in a quick 30 minute call. Pick a time to talk at https://thepodcastfactory.com/start/