Every once in a while my wife and I get sucked into silly T.V. shows. A while back there was a show on MTV where they turned a group of nerds into suave ladies men. They'd teach the guys some “pickup lines”, then send them into a bar, and make them talk to girls. By the time these nerdy boys were done with bootcamp they could go into any bar in L.A. and leave with a girl in each arm. It was called “The Pickup Artist” and we got a kick out of watching it.
The main instructor was a guy named Mystery. His system was aptly named “The Mystery Method.” The funny part is, his system isn't just for nerdy boys looking for love. Most of what he teaches can be used to seduce your clients. Let's look at how you can apply The Mystery Method to your business to pick up clients.
In today's article we'll cover:
- The Peacock Technique
- Tactical T.M.I.
- Speed Influence
When I say peacock, what comes to mind?
Most people think of a bird with beautiful dark blue and green tail feathers. But, did you know the males are the only ones with all the pretty feathers? It's true, male peacocks have beautiful feathers to grab the attention of potential female mates. The pickup artist uses their clothes and accessories to peacock.
Take Mystery for instance. His peacocking gear consists of a top hat, aviator goggles, Black eyeliner, and black fingernail polish. When he walks into a room, all eyes are on him. That's the point of peacocking. But how do you use The Peacock Technique to pick up up clients? It's simple. Everything you do must be designed to get your clients attention. Your cover art, music, and intro script need to call out to them, so they can't look away.
Now that you know how to get your clients attention, let's find out how to make them like you.
When I first started listening to podcasts I remember a guy talking about how bad his allergies were. I could relate, because I struggled with terrible allergies myself. In one episode he talked about this thing called a Neti pot. He mentioned how much it helped him. I never heard of a Neti Pot, so I googled it, and ordered one right away. If you've never used one, be warned, some people compare them to water boarding.
When I got my Neti Pot, I used it and had immediate relief from my lifelong allergies. I'll never forget this tip. To this day I'm grateful to that podcast host for teaching me about the Neti Pot. I learned a valuable lesson that day. Even if you think you're sharing too much information. No story is boring if you're talking to the right person. You have to be tactical about what you share. The host's story, and my immediate relief bonded me with him. I trusted him so much I went on to invest thousands of dollars into his products and services.
Now you know what to say to get your clients attention, let's keep going. In the next section you'll learn how to move from podcast host to trusted advisor.
One of the PUA tricks to make girls like you is genius. When you meet a girl at a bar your goal is to extract her from that location as quickly as possible. The purpose of extraction is to warp her sense of time. First you meet her at the bar, then invite her to a party. You spend some time at the party and then suggest to go grab a bite at a nearby diner. After the Diner you decide to grab a coffee. It's like you've been on four dates in a single night. This builds a bond and trust.
Podcasting is exactly like this. Ask people where they listen and they'll tell you: At the gym, in my car, on my bike, washing dishes. This location jumping while listening to you makes your listeners feel like they've known you longer. This creates a phenomenon we call “Speed Influence.” When your listener feels like they've known you longer, they begin to trust you. In mere minutes you'll go from podcast host to trusted advisor because they feel like they've known you longer.
How about a quick recap before we finish up?
Picking up clients Podcasting is easier than you think
Most people complicate things. They put too many barriers up between them and their listeners. This causes them to miss valuable opportunities to turn listeners into paying clients. If you want to pick up clients with your podcast you need only:
- Peacock: Everything from your graphics to your topics should be designed to get your clients attention.
- Tactical T.M.I.: Create a bond by sharing personal stories
- Speed Influence: When you have a podcast, listeners take you with them all day long. This creates a faster bond, more trust, and a desire to work with you.
By using what you learned in this article, picking up clients will be easier than ever. The next question is, how do you keep your clients longer? I recorded a quick audio training to show you how to Make Your Clients Love You 4eva. Listen to it now at https://thepodcastfactory.com/dwp021/
And when you’re ready to pick up more clients with your podcast, reach out. Our system has helped over 50 experts just like you get more clients and keep them longer. I can show you how it works in a quick 30 minute call. Pick a time that works for you at https://thepodcastfactory.com/start/