Wanna see what you must do to sell stuff to Gen-X’ers and Millenials?
Then look no further than where a music industry visionary is headed.
(A tip of the hat to guitarist Adrian Belew – a Baby Boomer – for pointing out the obvious.)
I think I’ve identified a major trend.… READ MORE
“I don’t know any relationship that I have that started off with misleading and manipulating on either side.” – Darin Persinger
Numbers never Lie:
Only 27% of leads ever get contacted.… READ MORE
I checked my “Off The Chain” podcast reviews on iTunes the other day.
99% were positive.
So guess what I focused on.
The two negative reviews, of course. (That’s just human nature, ya know.)
It got me thinking about all the critics in my life.… READ MORE
“You can write all of your own content if you have the time for that. I prefer to have my real estate agents that I work with selling homes and paying me to write their content because I think it makes more sense on their balance sheet.” – Jen Miller
Today’s Topic:
Name: Jen Miller
Website: Need Someone to Blog
In this interview you’ll find out:
Why you should treat your website like a newspaper (instead of a brochure)
How copying content could be killing your business
What else you need on your site (in addition to great content) to get people to stick around
Why having good content isn’t enough
How hashtags help you get more traffic
And a whole bunch more…
… READ MORE
Did you know the average American is confronted by at least five times as much information each day as they were back in 1986.
Geez… talk about overwhelm.
But don’t worry. I’m going to help you deal with it.… READ MORE
“We’re getting too focused on the idea of a relationship, of like a one-to-one relationship versus building assets that can create that trust.” – Darin Persinger
Numbers never Lie:
The average cost for a pet in the first year is $7,700 – $9,000.… READ MORE
It’s that time again.
What time?
Podcast time.
Episode 11 of “Off The Chain” is ready and waiting for you here:
http://OffTheChainShow.com/iTunes
Here are a few of the things I’m exposing that many people in our little world would prefer I NOT disclose…
The tale of the frog and owl… and how listening to the owls (there are GAGGLES of them online) is a one way ticket to bankruptcy.… READ MORE
“Where are the content blitzes? I know we have call blitzes. Brokerages bring all the agents in, buy them pizza, and say, “Okay. Let’s call and interrupt and annoy as many people in town at once as we can.”” – Darin Persinger
Numbers never Lie:
The survey shows that 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch the video.… READ MORE
Episode 10 of my contentious, controversial and cocky “Off The Chain” podcastis anxiously awaiting to tantalize your auditory orifices here:
http://OffTheChainShow.com/iTunes
Below are just a few of the nuggets of entrepreneurial wisdom you’ll hear spew forth in rapid fire succession from my cheeky pie hole…
One of my most profitable copywriting secrets… one I see ignored by a LOT of copywriters.… READ MORE
“If you were able to start converting that middle 60% instead of just confirming with the people who are already ready to go.” – Darin Persinger
Numbers never Lie:
FIRST TIME IN 35 YEARS, AMERICAN BUSINESS DEATHS NOW OUTNUMBER BUSINESS BIRTHS.” – GALLUP CEO AND CHAIRMAN JIM CLIFTON
Main Topic:
Converting or Confirming
Three tips:
Know your numbers
Buyers leads conversion
Seller lead conversion
Referral rate
… READ MORE
