Some of the financial advisors I rub shoulders with are wealthy beyond belief. While others are struggling and don’t even have $1,000 in their bank account.
If you’re in the latter group, then, well, some of the marketing advice you hear online is dead wrong.… READ MORE
Studying psychology is one of the most effective ways to supercharge your marketing. Psychology teaches you how to crawl into your prospective clients’ psyche, and live there rent free until they’re ready to hire you.… READ MORE
Content marketing is one of the most effective ways financial advisors can get high-quality clients. It repels away time wasters, creates emotional bonds with your best prospective clients, and can work for you on autopilot once created.… READ MORE
We all have a deep desire to be liked by everyone we encounter. It’s human nature. But this quirk can also spell trouble for you as a financial advisor.
Why?
Because trying to please everyone comes with a steep cost: Your time, your sanity, and yes, your business’s revenue ceiling.… READ MORE
There’s one “tactic” in particular that financial advisors use in their marketing that wrecks their conversions and undermines their influence.
This tactic?
Teaching.
Before you gasp, realize this: If teaching was as profitable as you think, teachers would make more money.… READ MORE
Let me be blunt: Most financial advisors aren’t world-class salespeople. Many of them actively fear selling. And this leaves their prospects confused, disgruntled, and unlikely to choose you over another advisor.… READ MORE
80% of people fail on their New Year’s Resolutions by the second week of February. At the end of the year, only 8% of people achieve their New Year’s Resolutions.
That means that 92% of people fail to achieve their goals!… READ MORE
There are only two types of financial advisors: Mentally strong ones, and mentally weak ones.
What’s the difference between the two?
Well, let me share a story about a crack addict named Willie. Every day, Willie woke up broke, and had to hustle his way to making $500 a day to support his expensive drug addiction.… READ MORE
I started a new YouTube channel where nobody knew me. And without even making content on financial advising marketing, I generated 19,030 views in my first 28 days on YouTube.
So, how did I do this? And more importantly, how can you “mimic” my YouTube strategy to fill your calendar with appointments with hungry and qualified prospects who crave your services?… READ MORE
In my life, I’ve stumbled upon 10 concepts that have changed my life for the better.
While they’re not directly tied to financial advisor marketing, these 10 concepts have created more success, wealth, and happiness in my life.… READ MORE
