2021 brought a lot of ruckus to both real estate investors and online advertisers. It’s been one of the most difficult years for both groups — and most real estate investors fit into both groups. … READ MORE
The real estate investing industry is stuck in the past. And relying on old-school marketing strategies that used to work is a recipe for failure today.
This includes SEO and content marketing. Realtors and agents have left real estate investors in the dust when it comes to SEO marketing.… READ MORE
As entrepreneurs, we have a million different problems that could affect our businesses at any point. For example, a high-performing ad could stop working overnight for seemingly no reason.
When this happens, most entrepreneurs try to fix the ad because that’s the most obvious solution.… READ MORE
Humans have a weird psychological quirk that “nukes” your marketing results. And this is especially true with real estate investors.
What’s this quirk?
After you’ve had a record-breaking month, not achieving that level of revenue feels like you’re declining.… READ MORE
What’s the best marketing channel?
Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads.
Many of the channels get a bunch of hype, but they might not be the best fit for you. … READ MORE
As you grow your real estate investing business, there’s a lot of pressure to delegate tasks. The more successful you become, the more money you make, and the less time you have.
But popular delegation advice for real estate investors is misguided and dangerous.… READ MORE