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As 2019 comes to a close, it’s time to reflect. How do you feel about the year? Did you reach your goals? Did you struggle in your practice or did everything go smoothly?
However you review your year, make sure you keep one thing in mind: Positivity.… READ MORE

When you decide to open up your own practice, the road to success sounds simple: You start right out of school, then you get your first patients. Your first patients get you more and that’s when your practice just keeps growing.… READ MORE

You’ve got to market your practice. That’s why you educate yourself on marketing, learn more about how to attract patients, etc.
But in marketing, there’s one big problem: The most common examples of marketing only work for giant corporations.… READ MORE

If you’re like most chiropractors, you started your practice not knowing much about marketing, but quickly realized: If you want a thriving practice, you need to get good at marketing.
But there’s a lot of confusion about marketing.… READ MORE

Email marketing, social media, paid advertising, content marketing and other methods are great ways to reach past, current and potential patients. Those methods would be close to perfect if it wasn’t for one big problem:

Whether it’s with prospects, patients, business partners or staff: Communication can make or break you. If you communicate ineffectively, your staff will revolt, your patients will leave and prospects will choose another doctor.… READ MORE

When you’re becoming a more successful chiropractor, you know you’re facing challenge after challenge.
And while there’s a lot of advice out there, the best people to learn from are those who’ve solved the exact problems you’re facing.… READ MORE

These days, attention spans get shorter and shorter. Fewer people take the time to read blog articles. Instead, they’re scrolling through Instagram, Facebook and YouTube.
If you want to reach anyone with your marketing, you have to target them where they are.… READ MORE

If you’ve tried to do your content marketing with video formats, you’ve probably had some pieces perform better and seen others do worse.
The key difference between a successful piece of video content and one that has zero impact is engagement.… READ MORE

You know how hard it can be to grow and run a successful practice. Knowing those challenges makes the multi-location practices that bring in millions of dollars every year even more impressive.
The good news is: If you want to have one of those practices budding chiropractors look up to, you don’t have to spend decades doing everything yourself.… READ MORE

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