These days, attention spans get shorter and shorter. Fewer people take the time to read blog articles. Instead, they’re scrolling through Instagram, Facebook and YouTube.
If you want to reach anyone with your marketing, you have to target them where they are. One of the best (and free) ways of doing that is by creating engaging videos. Written content might generate patient appointments. But video can have a much greater impact.
If you can show prospects a patient walking out of your practice beaming after your finally solved their chronic pain—that’s what really makes an impact.
In this episode, you’ll find out about the best ways to use video marketing for your practice. Listen now if you’re ready to stand out and do marketing that fills your practice with patients.
Show highlights include:
- Forget about becoming mainstream famous or getting millions of followers. Here is the one skill you need to become THE chiropractor in your area. (6:16)
- How long your videos need to be on different platforms–do this wrong and your target market might completely ignore you. (7:45)
- Why you don’t need to create tons of videos to market on many platforms. (11:03)
- How “parasocial interaction” breaks down prospect’s doubts before they ever speak a word with you. (14:14)
Check out the MPI virtual summit here: bit.ly/mpivirtualsummit