If your marketing materials aren’t as effective as you’d like, I have good news:
A bunch of nerdy neuroscientists figured out how to make your marketing shoot straight into your prospects’ brains.…
If your clients trust you and thank you for your great work, it’s easy to be surprised when a prospect is outright hostile.
But let’s face it: Many wealthy people think financial advisors would do anything to pocket higher management fees.…
There are 5 driving forces behind all human behavior. And if your marketing doesn’t hit on one of these deep psychological triggers, then, well, you’ll always struggle with attracting new clients.…
READ MOREIf you’ve been in the business for a while, you know building your dream business is hard. And if you’re like most financial advisors, you don’t struggle with serving your clients, but with getting them in the first place.…
READ MOREMost financial advisors want to create extraordinary results for themselves and their families, but they don’t know how to spend their time to create that reality. That’s why they never see the results they want and fall short of all their goals.…
READ MOREMost advisors suck at marketing. They waste money on strategies that never get them a return because they feel like it’s what they should do or what they enjoy doing.
But marketing isn’t about your feelings.…
How much should you budget for your marketing? If you go on the internet, you’ll find tons of answers to this question. Reports, studies and statistics that tell you how much financial advisors spend.…
READ MOREMost financial advisors are generalists. Because they don’t realize that honing in on specific clients garners you more money. They believe that if they are more general, they’ll reach more clients.…
READ MOREMost financial advisors set ambitious goals that would change their lives, only to abandon them and live in mediocrity forever. If that’s you, it’s not your fault. It’s because your brain isn’t much more sophisticated than a rat’s brain.…
READ MOREMany financial advisors pour dozens of hours every week into creating content. They publish blog articles, film videos, write newsletters…
…but they often get zero clients for all their hard work.…