If you’re a real estate investor and you want to get started in online marketing, you know there’s a lot to learn: Targeting, retargeting, custom audiences, ad sets, split tests and more.
It can be overwhelming, but you need to fix something else first.… READ MORE
As a real estate investor, you might feel like you follow a predefined path: Generate leads, close your first deals. As soon as leads flow consistently, you hire a team. Your business mushrooms and your team handles enough work for you to retreat from the day-to-day to watch the money pour in with minimal work.… READ MORE
Have you ever noticed how most government programs fail? The reason they do is because there are multiple competing criteria for success.
Real estate investors make this same mistake when they’re running ads.… READ MORE
It’s impossible to succeed when your advertising, keywords, and testing strategies don’t have focus. It sounds obvious, but this is the biggest reason why investors don’t attract online leads with PPC or SEO (even when their pages get thousands of views). … READ MORE
The real estate market is on fire right now. Listings hit the MLS then are sold the next day for $20k (or more) than the asking price.
This makes it almost impossible to thrive as a real estate investor in today’s market.… READ MORE
2020 was a perfect reminder for real estate investors that you can’t depend on the current environment for finding motivated sellers. Where do you find leads in a dead market?
While considering how to make ends meet, you also have to be aware of how other investors act in the market.… READ MORE
Getting deals and accumulating wealth doesn’t come easy…particularly with Google Ads. And if you think there’s a ‘one-size-fits-all’ approach to online marketing, you’ll end up with nothing but dead-end strategies by tomorrow (because even Warren Buffet loses money).… READ MORE
Knowing how Google Ads operates is the only way to run a successful ad campaign. And if they’re constantly changing their marketing strategies, you’ve got to keep up too.
How would you find motivated sellers if you were putting out ads on a system you knew nothing about?… READ MORE
You might think the goal of making content is to grow your business. But most real estate investors end up writing hundreds of blog posts for less than a penny.
But generating leads and traffic isn’t about what you post, but where it ends up.…and Most people don’t know where and end up writing for an audience of one.… READ MORE
The personal touch of direct mail is something email can’t replicate. Most end up in the spam folder, ignored by potential sellers, and then you’re spending money without sending a message.
Direct mail has seen a spike in the last few years.… READ MORE
