Got into an argument with one of my writers the other day.
They wrote an ad claiming our system has created multiple seven figure companies.
I told the writer,
“Making that claim and offering no proof to back it up is a recipe for disaster.”
Why? Because they'll think we're full of sh*t.
So far I only know of a handful of “seven figure” companies we're working with.
But that's just anecdotal.
We don't have hard data.
So why bother putting that in the ad?
I asked them why they didn't focus on the other stuff our clients say all the time.
Like how we make sales much (MUCH) easier when they're selling high-ticket packages.
Don't believe me?
Why don't you take a gander at the new case study we posted from Dan Barrett, host of the REI Marketing Nerds Podcast.
In it he tells you how he's getting clients to show up on sales calls with credit cards in hand ready to fork over their hard earned greenbacks without him having to say a word.
Yeah, I know…
Here's the proof http://thepodcastfactory.com/who-else-likes-easy-sales/
Talk at you later,