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Many entrepreneurs think that ads are expensive and a waste of time. But placing ads increases your revenue.

And if you want to maximize your ads' return, you have to measure their profitability. But there are some myths about ads' profitability that hold people back from placing ads.

So how do you dispel these myths?

Listen now to discover how you overcome these myths and get the profitability on your ads that you want.

Show Highlights Include:

  • Why scaling your ads fails to hit your financial targets (and how you can avoid this pothole) (1:04)
  • How keeping your ads at a pre-tax, profitability rate of 30% or more skyrockets your business (even if the ads are already profitable) (2:02)
  • Why targeting different demographics with the same ad limits your ad's profitability (2:53)
  • How focusing on the message in your ad maximizes your revenue (3:37)

If you want to know how to get 50-100 leads for your coaching business every single day, head over to https://getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Read Full Transcript

Client Attraction University, 250 million in revenue for coaches, consultants, and service providers, all across the globe, and that number is growing as you listen to this. Want more clients, profit, freedom, and impact? Go to PaidAdPlaybook.com.

PaidAdPlaybook.com—that's P-A-I-D ad playbook [dot] com.

Marquel: Hey, what’s up, my friend? Marquel Russell here, the king of client attraction. Welcome to this brand new episode of the School of Client Attraction. [01:03.5]

In this particular episode, I want to dispel two popular myths when it comes to social media ads, whether that's Facebook ads, whether that's Instagram ads, whether that's TikTok ads, whether that's YouTube ads, Pinterest ads, or whatever. There are two very popular myths out there and I’ve got them actually jotted down because I hear them all the time.

The first one is the ad scale, literally. Let me explain what I mean. A lot of people think that, okay, I spent 10,000 on ads this month and I made 50,000, so I should be able to spend 20,000 this month and make 100,000. Then I should be able to spend 40,000 this month and make 200,000, and I should be able to spend 80,000 this month and make 400,000. They think that they grow, that ads scale literally, and they don't scale like that, right?

You may say, Marquel, why don't they? I don't know why they don't, right, because that's an algorithm thing and it's a Facebook inner working thing. It's a data thing. It's a limited capacity thing. It's a lot of different variables that account for that, but just know that they don't, so don't expect that. [02:02.0]

However, you want to look at your profitability overall, and as you're scaling, just make sure you're staying at a healthy profitability, right? For example, if you're in the coaching consulting types, let's say, you're in the coaching type space. Ideally, overall in your business, you want to be around 30% profitability, overall, after everything, after a lot of pre-tax profit profitability type of deal. You want to be around 30%, right?

So, you want to kind of just look at that because let's say, for example, you spend 10,000 and you make 50,000, and then you scale a little bit. You spend 15,000 and still make 50. I mean, are you really mad? Is that enough to go, kill the campaign? No, you can find some optimizations, but you want to just be aware that you say, Okay, I spent 10. Let me just dump 20 and my revenue should double. It just doesn't work like that. That's number one.

Number two. A lot of people think that it's about the targeting. They're like, Okay, this thing isn't working because of my targeting. My targeting is off. That's not true. Let me give you an example. [03:01.4]

Let's use somebody like ET, the Hip Hop Preacher, for example, right? If you were to target him with your Facebook ads, his audience, there are different types of people in his audience. You’ve got people who are absolute brand new newbies who are in that audience that are going to see that ad if you're targeting. Brand new and I’m just saying if you're targeting entrepreneurs. Let's say there are people who are brand new.
They're thinking about starting a business.

You’ve got people who have no interest in starting a business following him. You’ve got people who are six-figure earners following him. You have people who are multimillionaires following him.

What's going to be the thing that speaks to any segment of the audience? It's going to be the messaging that you choose when speaking to that target audience. Keep in mind, it's the messaging that's a lot more important than the targeting, okay?

Those are the two popular social media ad myths that I wanted to dispel to help you save a whole lot of money, a whole lot of time, and a whole lot of frustration.

Now, if you want to get the biggest bang from your book, for your book, when it comes to paid advertising, and you want to get to Paid Ad Playbook, and I’m going to give it to you for 100% free. [04:05.3]

Not only am I going to give you that for 100% free to show you how to get 50 to 100 leads every single day to kind of earn the clients, I’m going to give you the entire Seven-Figure Client Business-Building Bundle.
You're going to get the Playbook and you're going to get our Enroll More Clients Guide that shows you the exact script, where you can speak to somebody and they pay you $3,000, $10,000 or more in only one call. Okay?

And we're going to give you another training to show you how to make $100,000 a year or $100,000 a month with your knowledge and expertise and a lot of other cool stuff.

If you want it, just text “podcast”, all one word, take out your phone and text “podcast”, P-O-D-C-A-S-T. Text that to 904-447-5274. You’ll get a reply back asking for your name. Send your first name only. You’ll get a reply asking for your email. Just send your email, and they will send everything over to your email box immediately.

Now, if you feel like, Marquel, look, I’ve heard enough. I’ve seen your stuff all over the internet. I want to go ahead and have a conversation and see how you all can actually help me personally, then all you’ve got to do is go to RapidGrowthSession.com. That’s “rapid growth session” [dot] com. Just go over there, click yes, you've seen the video already. It’s going to ask you that. Answer a few simple questions. [05:07.5]

On the application, put that you’ve heard the School of Client Attraction podcast and that that's why you schedule a call, and you'll get a scholarship if we can actually help you. If not, we’ll make sure you still have a game plan to go and implement it on your own.

And this isn't a sales call. You literally can't buy anything on this call. We're just going to do a deep dive, a deep-dive diagnostic on your business and see where you are in your business, where you're looking to go, how you can add an extra five to six figures to your monthly revenue. Then, from there, you can either take the game plan and go implement it on your own, find somebody else to help you implement it, or if you decide you want us to help you implement it, you can let us know and then we'll schedule another call to talk about how you can do it, okay?

Thank you so much for checking out this episode. Have a phenomenal day, because you absolutely deserve it. Talk to you soon. [05:43.1]

What's the difference between you and mega-successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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