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Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to this brand new episode of the School of Client Attraction.
Let me share with you three simple ways that you can actually scale your ads. I don't care if it's Facebook ads, Instagram ads, YouTube ads, whatever. This is going to be specifically about Facebook and Instagram ads, but you can actually share, do it with any other ad platform as well. [01:14.4]
There are three different ways. You’ve got vertical and horizontal scale, and you've got exponential scale.
Vertical scale is basically you increasing the budget, so you run it three to five days or whatever. Then you’re increasing your budget 20–30%, right, or maybe even doubling the budget just to kind of see if it's still sustained.
Horizontal scaling is going to be duplicating. For example, you may test out some other audiences and things of that nature, so that will be horizontal scale. You’ve got this working with this specific audience. How does it work with this other audience? That would be horizontal scaling.
Then, exponential scaling, this is where you're going to get into using different creatives, using different copy angles. This is when you really want to scale in a big way. [01:55.7]
Now, vertical and horizontal scale, this is going to serve you up to when you get to $3,000, $4,000, $5,000 a day. That's when you would want to get into exponential scale. But other than that, you'll be fine with the vertical and the horizontal scaling, and then really watching the metrics and making the proper decisions.
When it comes to scaling your ads, these are the three things you want to keep in mind, and if you want a download checklist of how to launch and scale profitable ad campaigns, I highly recommend going to get access to the seven-figure business-building bundle and you can actually get it for 100% free if you text “podcast” to (904) 447-5274.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.
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