You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here. Welcome to the School of Client Attraction.
Today, I’m going to share with you step by step how to build an email list. Now, this may be basically some people, but a lot of people leave this, really overlook this in a big, big way, and you've got to understand that in the world of digital marketing in the era we live in right now, your email list is your most valuable asset in your business, and most businesses aren't.
Whether you're a restaurant, whether you're a coach or consultant, I don't care what type of business you're in, if you're not building an email list, you’re leaving millions of dollars on the table, so let's get into how do you build an email list? [01:03.8]
Most people have things and most people are like, People go to my website. I have a spot where it says, “Join my newsletter,” or I have this. That that's the worst way to do it because nobody wants to be on the newsletter. That's the last thing people actually want, to be on another newsletter. The last thing people want to be getting is another email, right? They don't want that, so you want to look at “How do I exchange something of value for people to give me permission to actually market to them in so many words?” Right?
Here's how you do it. Think about the thing that you want to sell, ultimately the thing that you want to sell. Let's just say, for example, let's say you're a personal trainer, all right? A personal trainer, let's say, your goal is to help women lose belly fat, right? Let’s say, that's the thing you help them with. What can you give away that’s for free? You may give them a simple meal plan that they can eat, right, and they can create an eat consistently to eliminate belly fat, right? I’m just giving you an example. That may be the thing you give away. That would be your lead magnet. That would be something you give away. [02:02.4]
Now you create a simple client-attraction system and I’m going to share with you how you can get a resource to go deeper into that because that's more of a visual training that I don't really have, not able to go through that here. I want to keep these episodes short. But you want to put a simple landing page together where they can go there and they can get it for free, and now you can continue to email them and get them more value.
Now once they become a lead, so to speak, the goal is not to just continuously try to sell them. You want to give them more value, more value, more value, more value, to the point where they're like, Okay, I’m ready, because eventually even if they're not ready to buy now, you’ve got to understand they're going to eventually be ready to buy, and then once they're ready to buy, you want to be top of mind when they're ready to buy. Right?
Now, how do you get people to your system? Once you’ve got this set up and you go into your pages and all that good stuff, there are two ways to do it and these are the two ways I recommend doing it.
Number one is creating content. Creating content, podcasts, videos, speaking on stages, whatever the case may be. There are multiple different ways to create content.
Number two is you want to be using ads, right? Simple ads. You can start with as little as $5 a day, $10 a day, whatever the case may be and drive people to that page to get access to this free thing, and now they're going to be on your email list. [03:10.0]
It will start slowly, gradually start snowballing, but now once you’ve got even one person on your email list, you want to be emailing and communicating with them. Again, most people leave the ball, leave this money on the table. Some people have big Instagram followers, for example, but they don't have an email list, so if Instagram was to shut their entire Instagram account down, they lose that entire audience. But imagine if they just started getting those individuals on an email list. Now you actually have an asset that you own and control. If you're not building to email us, I highly recommend you doing it.
That's it. Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon.
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