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Have you ever wondered how some entrepreneurs stop at nothing to succeed while others throw in the towel? Everyone faces a bad ad campaign or criticism from a client at some point, but it’s about how you handle the lows in business that make the difference in your success.

In this episode, I discuss the keys to mental toughness and how it makes you a more powerful marketer in the business world today.

Highlights from this episode include:

  • Why ‘strict business talk’ destroys your ad campaign and instantly kills your business for good. (0:51)
  • The successful entrepreneur’s guide to protecting your business from chaos (while still growing). (1:00)
  • How to use negative comments on your ads as a tool for personal growth instantly. (1:39)

If you want to know how to get 50-100 leads for your coaching business every single day, head over to getdailyclients.com to grab our free Paid Ad Playbook, as well as some other great bonuses.

Read Full Transcript

You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.

Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.

Marquel: Hey, what's up, my friend? Marquel Russell here, the king of client attraction. Welcome to this brand new episode of the School of Client Attraction podcast.

Now, you may say, Okay, what is this one thing? Now, we work with thousands of coaches, consulting service providers and other people who want to learn how to market more effectively and profitably for the business. The one thing that I’ve found that knocks most people out of the game that makes them cue their ad campaigns too early, makes them throw in the towel, makes them change things up is when they have to make iterations and it knocks them out of the gate.

So, I would say the one immediate thing that you can do to become a more powerful marketer is understanding that mental toughness is what it's all about. [01:08.0]

Now, I know people don't want to talk about mental toughness. They want to talk about ads and sales and all that, and I get it. But the reality is when most people finally launch and, again, resistance keeps them from launching, but once they finally launch and it doesn't go the way they want it to go, it knocks them out of the game. They’ve got to make iterations and changes and all that, and it knocks them out of the game because they don't have the right perspective, right?

So, I always say mental toughness is going to be the most powerful thing that you can have, so it's important to have a personal development plan where you're growing every single day, working on yourself. Now when you come out into this marketing world and your ad account gets shut down. Your ad is not performing the way you want. It's not as profitable. People are leaving negative comments on your ads.

All these different types of stuff, you can deal with it because you've already fortified yourself to deal with all this stuff that's inevitable to come, especially as you're getting more exposure.

Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon. [02:04.5]

What's the difference between you and mega-successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.

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Have a podcast in 30 days

Without headaches or hassles


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