Have a podcast in 30 days

Without headaches or hassles

Show highlights include:

  • Why copying successful community leaders secretly steals your organic reach (even if you do everything they do). (1:52)
  • What the ‘Group Insights’ section on Facebook reveals about the kind of party you’re throwing your members. (2:27)
  • How ‘content creation’ kills your Facebook community and why you don’t need a paid offer to resurrect a community of buyers. (6:10)
  • Why you are losing money every time a new member joins your Facebook group (and the three questions that turn members into buyers reliably). (8:48)

You've heard the same advice about Facebook Groups everywhere. Ask questions. Add value. But what does it mean? Let me show you what a profitable, engaged, and FUN Facebook Group looks like. AND I’ll pop the hood for you so you can see exactly how I do it. Join my Facebook group Rock Your Tribe: Community Building for Entrepreneurs at http://www.rockyourtribe.com/facebook

Read Full Transcript

What's up? I'm Rachel Spewak and this is Rock Your Tribe Radio where community, fun, social media and business collide. I firmly believe that parties are the answer to all of life's problems. Seriously. Building a community, bringing people together for a common purpose and serving them, that's your mission as a business owner. Let's make it happen. It's time to rock your tribe.

(00:28): You delete inactive members of your Facebook group. I get why you would ask this Facebook groups thrive on engagement. The algorithm is programmed this way. If your group gets a lot of engagement, your members are going to get more notifications about activity in the group. And if engagement drops. So do the notifications. If it feels like engagement in your group is dwindling it's because it is go take a look at your Facebook notifications. I'll wait. They're mostly from groups, right? This is intentional. Organic reach is huge for Facebook groups. So should you delete an active members? Are they messing with your organic reach? I get this question all the time and it popped up recently because there's a well-known person who helps entrepreneurs build communities, a membership sites, not me. He posted a video to his group. His group has 45,000 members, and he posted this video where he stated that his team is going to start going through the members of the group and they're going to delete inactive members.

(01:38): And so some of my group members saw this and asked if they should do the same thing and my answer for them. And probably for you in a word is no. Here's why, if you're asking this question, I'm guessing your group isn't that big, like 45,000 members big. And maybe you haven't been at it for as long as this person with his 45,000 number group. And you probably don't have a team big enough to handle that job. There's no easy way to search for and bulk delete inactive members. Unfortunately, it would be nice if Facebook made this a feature of Facebook groups, but it's not. Here's what you can see. If you go to your group insights, you can see who's the most active and you can post about them and give them rewards. And that's exciting. And that might inspire some inactive members to get active, but you can't search for inactive members and you definitely can't bulk delete them.

(02:44): If you go to your member section, you can also see who's unavailable. Unavailable can mean a few things. They left the group, they deactivated their account, or they blocked you. You can go ahead and remove those members from your group completely. There it's you can't bulk delete them, but there's probably not that many. And you can do it probably in less than five minutes. And that's something that's worth doing just to keep things clean, but weeding out every single member. Who's not engaging as much as you like, that's a whole job. So your choices are bite the bullet and do it. But sacrifice that time that could have been spent on a money-making activity or that time could've been spent on creating engagement in your group. So just compare that time. You would spend on finding all of those members and deleting them one by one, versus what else you could do with your time that would push your business forward and create engagement in your group.

(03:44): Or you could outsource this to a VA. Who's going to resent the task and they could be spending their time helping you make money, or they could be spending their time creating engagement instead. So is it really worth paying your VA to do something completely tedious? That's not as good of a use of their time as contributing to actually making money in your business for you. Facebook groups are a lot of work and I want to stop you before you go creating extra work for yourself. That's unnecessary and is going to stop you from making money in your business. Busy doesn't mean profitable. Being profitable comes from taking strategic action and cutting out the distractions. So if you're still throwing stuff at the wall to figure out your group and to figure out your business, put down this plate of spaghetti, I'm going to tell you what to do.

(04:41): Instead. You're going to create an interesting and engaging group. I'm willing to bet. This is part of the issue. Why people aren't engaging in Facebook group is a community, not a classroom. Most Facebook group owners make this mistake. They think people are coming into their group to learn something. A classroom is where you sit down and shut up. Is that the environment you want in your group? No. Remember Facebook groups thrive on engagement. That's why culturally speaking, you can't treat your group like a classroom. You've got to create a community where your members talk with each other, kind of like a party. It doesn't mean they won't learn things. Actually there'll be more open to learning things. And since they're talking, you can find out what they want to learn. That's how I figured out what to talk about on this podcast. Most of these episodes address a frequently asked question from my Facebook group. I'm going to give you a tip here and you're going to love this.

(05:47): You've heard the same advice about Facebook groups everywhere. Ask questions, add value for what does that mean? Let me show you what a profitable engaged and a fun group looks like. And I'll pop the hood for you so you can see exactly how I do it. Join my Facebook group. Rock your tribe, community. Building for entrepreneurs at rock, your tribe.com forward slash Facebook

(06:13): Buys all of my clients to create an ask me anything post kind of like what you'd see on Reddit, create this post. Ask me anything about your topic market as an announcement and pin it to the top of your group. Use their questions as fuel for your content in your group, your podcast, your blog, your guest expert sessions, even your paid offers. Something that most Facebook group owners overlook is the intrinsic value and building a community. They think they need to create some grandiose amount of value in the form of teaching materials. If people want to learn, they can buy your course. They can sign up for your program. I'm not saying don't have some of this stuff, but this isn't the key motivator for joining a group. What they're joining your group for is a sense of belonging. There. Questions STEM from needing to be validated, not really from their need for information.

(07:06): They want to know that they're not the only one experiencing something. They might have some technical questions you can help them with, but the overall vibe and culture and value of your group is it's the best place on the internet for a certain tribe of people to hang out and feel validated by each other. When I start working with a coach or consultant to help them with their Facebook group. My first question is who is your group for, and why should they join without knowing this it's tough to build a community. If you're not sure who your tribe is and how to get them into your group, go get my rock, your Facebook group workbook from www dot rock, your tribe.com forward slash workbook. And here's the last thing you need to know. Don't compare your chapter. One, two, three, four, or five with somebody else's chapter 50, a hundred a thousand.

(07:57): Let's go back to the other community. Building consultant. Who's cleaning up his group with 45,000 members. He's pretty far along in his journey. His strategies for his business and his group are going to be different from yours. If your group isn't that big and your business isn't that developed, he mentioned in his video that his team will be taking care of this for him. He's got a team big enough to handle this massively tedious task without sacrificing other money-making activities in his business. I'm also willing to bet that he has a system for tracking his group members, lots of high level groups, keep spreadsheets and track their leads and track their KPIs. It's entirely possible that they have their own system for tracking who's inactive in their groups. The mistake I see new Facebook group owners make is they don't see their group as a part of their lead generation system or as a part of their sales funnel.

(08:54): It's another thing on social media that they do, and they assume that they should do what they see other group owners doing without considering where they are in their own business development journey. There's one system you should implement right now. If you haven't yet, you need an automation that captures your group members answers to your three membership questions. One of the questions should ask for email addresses and the automation should send those email addresses into your mailing list. I use group leads for this, and if you want to check it out, here's my affiliate link. Get it at www dot rock. Your tribe.com forward slash group leads because grabbing the answers to those questions manually. Now that's tedious, but you want to keep the answers to these questions. Once you accept your new members that information is gone, unless you've captured it and put it somewhere.

(09:45): So if you're taking screenshots right now and then putting the information into a spreadsheet, it's not the best use of your time. And if you're not doing anything at all, you need to be tracking this information. So using automation, trust me on this one. Even if you think you're not ready yet, you'll thank me later. You want to automate this stuff and get back to making money so you can grow your group to 45,000 members and hire a team to manage it for you. So let's wrap this up. Should you remove inactive members from your Facebook group? If you have to ask, probably not. You're probably in an earlier stage with your group and maybe even your business. So don't waste your time combing through your group. Don't outsource this to a VA. Spend your time creating an awesome community when your group is fun and interesting, you'll have no problem engaging your members.

(10:36): That's why you shouldn't treat it like a classroom where students expect to be bored and are supposed to sit down and shut up. What's going to help you out with this is knowing exactly who your group is for and why they should join. So when you see people who are farther along in their business journey with bigger groups and a team, and they're making moves, if you're not on the same chapter as them, don't sweat it, stay focused on where you are and what's going to move your business. One step forward on our next show. Let's talk about giving people what they want. Ooh, thanks again for being here. And remember you rock.

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