You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: Hey, what's up, my friend? Marquel Russell here, the king of client attraction. Welcome to this brand new episode of the School of Client Attraction. Now, in this episode, I'm a nerd out a little bit and tell you about the most influential books that I read in 2020 and why.
Now, what I'm going to start with is probably a book that is probably my now favorite business book, right? So much so that I actually give it to all of our mastermind clients and it's called The Road Less Stupid. Now, The Road Less Stupid is by Keith Cunningham. [00:59.3]
Keith Cunningham is actually, if you’ve ever read Rich Dad, Poor Dad or heard Robert Kiyosaki talk about rich Dad, Poor Dad, Keith Cunningham is essentially rich dad, right? And The Road Less Stupid was powerful on so many levels and two of the biggest things I took away from it, number one, is having these thinking time sessions
Most entrepreneurs, if you ask them, do they carve out time every week to just sit down and do nothing but think and put pen to pad, based on those thoughts just shoot everything off? 99.9% of them would say no, because I know I definitely didn't, and anybody who I typically ask who hasn’t read the book, they typically say no as well.
Now, with a few exceptions, right? That was a game changer for me, so now I started implementing that immediately. Now I typically do some. It's not perfect, but my goal is to do two, maybe three thinking time sessions every month. I mean, every week, for about 40, 30 to 45 minutes, jotting down stuff, and you sit down with these specific thinking time questions, so you have some prompts when you get started. So, that's number one. [01:58.6]
Number two is having specific dashboards that you're reading in your business, so the core, because that’s what we always talk about, that you want to have a marketing dashboard so you can see your marketing numbers, your sales dashboard so you can see your sales numbers, and your operations and your success, and your finances, of course, that's the forefront and from a dashboard standpoint. So, that's number one.
Number two, I would also say, Extreme Revenue Growth. Extreme Revenue Growth is by this guy named Victor Cheng. He basically breaks down his extreme revenue growth formula. No, I'm not going to break the whole thing down, but one of the biggest things we took away from it is that a lot of the stuff we already have in place, which I think has equated to our extreme revenue growth as a company, but one of the biggest things was us honing down even more. One of the biggest things was having a competitive advantage.
Now we have multiple competitive advantages, right? This actually motivated me and inspired me to actually dig a little deeper into what exactly is our competitive advantage and narrow in on that. Another thing that we did was we standardized all our procedures. We had a lot of SOPs, standard operating procedures, in our business already, but that made a thing and it was a company-wide thing, standardizing everything that you do. Now we created these in our particular company. So, that's two. [03:11.3]
Number three is What Would the Rockefellers Do? Now, crazy story. I already had this book. My uncle mentioned it and recommended I read it and I actually already had it on my bookshelf. What Would the Rockefellers Do? is by Garrett Gunderson from the Wealth Factory, and basically it breaks down, essentially it breaks down what he calls the Rockefeller Method, but basically what it is is leveraging cash value insurance policies to grow wealth in your family.
He talks about how the Rockefellers and other very wealthy families, they all use high cash value insurance. Typically we're taught to get term insurance, but he talks about whole life policies and how to leverage our whole life policies that actually build wealth for generations and generations and generations to come. [03:56.8]
I would say those are the three big ones and, I would say, the number four is what I'm listening to right now. I'm almost finished with it. It is called Simplify. Now, Simplify is by Richard Koch. Richard Koch, he wrote a book called 80-20 rule or The 80/20 Principle and a lot of other cool stuff, and he's actually done over $300 million in business, buying businesses, growing businesses and all that good stuff.
His book called Simplify is about how the top businesses in the world succeed. I mean, he talks about profit simplifiers, price amplifiers and proposition simplifiers, and how if you want to be a price simplifier, you can do that, but if you want to be a proposition simplifier, which we are as a company, it's a total, total game changer.
Yeah, I would highly recommend getting all four of those, but those are the top four off the top of my head. I’ve already read and listened to many of them. I could probably do an hour-long episode on these, but if I were to say my top four right off top of my head, it would definitely be those four. So, those are my top four most influential books of 2020. Check them out.
Thank you so much for checking out this episode. Have a phenomenal day because you absolutely deserve it. Talk to you soon. [04:58.3]
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