You're listening to “The School of Client Attraction.” Marquel Russell is the founder of Client Attraction University, a marketing consultancy helping you attract clients on autopilot and scale your business while working 50% less.
Quick disclaimer: a side effect of listening to the show is more clients, more profits, more freedom, and it's more impact in your business. Now, here's your host, Marquel Russell.
Marquel: So, online these days, if you've been in this internet world any amount of time, you see “funnel” is a buzzword.
I mean, you hear people saying things like “you're one funnel away.” You hear people saying “funnel hack.” And I hear people literally believing the answer to them growing a million-dollar business is a funnel or the answer to them growing a million-dollar business, a coaching or consulting business, is funnel-hacking somebody. That's literally what they believe because there are a lot of great marketers that are teaching this crap and, to be honest with you, it is total B.S. [01:03.3]
How do I know? Because we have people reach out to us every single day. A myriad times they come to us and they say, I have this, meaning this tool, or I have that tool. I have this tool in Google X and this, and Funnel Freddy said this.
And I saw somebody post in a group a few months ago and he said, Well, I got my funnel live, but I'm not making any money, and they were really, really mad. And we started asking, Okay, have you started doing any marketing to it? And it was like, Well, no, because they thought the marketing they had got started to was so good. They thought that having the funnel was the thing.
Now, let me be honest with you. A funnel is a part of the equation, but a funnel is simply just pages, right? A funnel is just pages. Let me give you an example. Think about a store. If you open a store or a restaurant and people say if you build it, they'll come, that's total B.S. We all know that. That's why businesses get shut down every single day, because they buy into that philosophy. [02:05.0]
Building a funnel and not driving traffic to it or anything, that's just saying build it and they'll come. I'll build my funnel and they'll find me on Google and they’ll find me on Yahoo Search, or they’ll find me on YouTube. It's just not going to happen. Right?
So, what is the answer? The answer is being able to drive laser-targeted traffic to that funnel.
So, the client-attraction process is two-part. Number one, one part of it is … Actually, there’s more than two parts, but one part of it is actually driving the traffic, whether that's Facebook ads, whether that’s YouTube, whether that's content, whatever the case might be. And then, the second part is converting that traffic into leads. That's where your phone will come in handy.
And then, what happens after the funnel? Because, in reality, what's more powerful when it comes to your funnels? What makes your funnel work is what happens before the funnel, what happens during the funnel, like when they click on it and land on an opt-in, and then happens after the funnel, like your follow-up emails and all that good stuff. [03:02.0]
But most people aren't teaching this stuff, so that most people are misled and they think that the funnel is the thing, but in reality it’s having the total client-attraction system. So, you want to be able to put laser-target advertising out, in terms of Facebook ads, for example—we’ll just use Facebook, for example—which speaks directly to your ideal client. You want to be clear on their top 10 frustrations, their top 10 struggles. You want to get this in as part of your homework if you haven't done it.
You want to get clear on the top 10 of their desires and their aspirations. What's the thing that's keeping them up at night? What's the conversation that's going on in their head right now? What other stuff have they tried that didn't work? You want to be crystal clear on all that stuff because that's going to be critical when it comes to your messaging, and that's going to make them perk up and listen to you because now you're speaking their language.
And then, from there, you're going to acknowledge that and let them know, Hey, I get it. I know what you're going through. Here's what you want to do next. I have a solution. Here's my solution. And then, you tell them how to go get it.
Then they go over to your funnel and your funnel landing page has to be congruent with what you just told them in your ad or your marketing or your video that you told them they're going to get. And then, when they get to that page, then they give you a name and email, or their email or whatever on that next page. You’ve given them what you told them you were going to give them, and then you continue to develop more goodwill by giving them more value that gets them closer to their solution. [04:20.6]
Again, most people think just having this funnel is the end all be all when, in reality, it’s not. It’s having a whole client attraction. I don't even like to use the word “funnel” much because the funnel is just a piece of the puzzle in the grand scheme of things, right? But, in reality, you’ve got to have the before component. You've got to have the during component when they click on it and land on it. You’ve got to have the after and how does it all work together to turn a complete stranger into a client.
One of the best ways we found to get laser-targeted traffic every single day that converts into leads to the tune of 50 to 100, even sometimes 200 or more leads every single day is using Facebook ads, paid advertising. And it's not just Facebook and Instagram, but paid advertising. And for you checking out this episode, I actually want to give it to you for free, so you can kind of dive deeper into it and actually see how we launch ads, how we scale ads, our exact process, so you can actually apply it into your coaching or consulting business. Okay? [05:12.5]
So, if you want to get that, you can get it for 100% for you. Just my way of saying thank you for checking out the show and I'm also going to give you some bonus training with it as well to make sure you implement it to get results. Okay?
Now, if you want that, all you’ve got to do is go to GetClientsDaily.com. You go over there. It’s 100% free. You just enter your name and email or whatever, and you immediately get access to it. And it's super actionable. You download the playbook, you go through it step by step by step, implement, and I want to hear results from implementing that. But one thing I want you to understand is don't let nobody fool you. The funnel is not the answer to your marketing challenges. It’s having a total client attraction system that turns complete strangers into visitors, visitors into leads, leads into clients. All right. So, don't let nobody fool you, all right?
So, that's it for this episode. Subscribe, so you don't miss out on any of the episodes. If you’re getting value from this, leave us a five-star rating on iTunes or whatever your favorite platform is if you’re getting value from the show. [06:04.1]
And if you're not, leave us a comment letting us know that you're not getting value and what you would like us to cover, and I'm happy to do that because we want to make sure The School of Client Attraction podcast is number one podcast on the planet for coaches and consultants. And, also, we want to make sure it's more valuable than many of these fluffed up courses and programs online, all right?
So, that's it for today's episode and I'm looking forward to seeing you in the next one. I’ll see you soon.
What's the difference between you and mega successful coaches and consultants with a dream business? Simple. They're getting more leads than you are. What if there was a way to get 50 to 100 leads every single day like clockwork? Would you want it? Then go to www.GetDailyClients.com to access our Paid Ad Playbook that has brought in millions of leads for our clients over the years on complete autopilot.
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