There's no question I've been making a bunch of enemies in the podcasting space this week with my new series,
“Lies about podcasting.”
Last time I told you how recording as you go is a recipe for disaster when it comes to podcasting.
Before that I shared the biggest lie the guroobs keep telling you, “Podcasting is for everyone.”
And in my first note I revealed how you don't actually need to be “techy” to have a show.
Today I'm going to put the final nail in the podcasters hype machine by letting you in on a secret they don't want you to know.
Myth #4: If you build it they will come
In the movie Field of Dreams an Iowa farmer hears voices telling him, “If you build it, he will come.” So he builds a baseball field on his farm and a bunch of baseball ghosts show up to play ball.
There are guroobs all over the internet telling you to start your podcast and your listeners will flock to you like flies to poop. In reality, most shows launch to the roaring sound of crickets.
Yip, no one is listening because they don't know your show exists.
It's up to you to get listeners to your first few shows.
That's why I tell all my clients that launch actually starts 7 days before you’re in iTunes. This is the time when you build interest from your existing fans and customers.
Then, when you launch publicly you’ll have people lining up ready to subscribe rate and review your show signaling to iTunes that you're legit and moving you up the ranks to tap into their one billion listeners.
We call this the “Super Fan Corral” and it goes a lil' sumptin' like this:
- You start an interest list
- You give people a sample
- You make sure they’ve listened
- You tease the hell out of them so they’re excited for your new show
- You send them to iTunes when you launch and ask for ratings and reviews
- You move up the charts
- You reach new listeners
This is one of the reasons so many of our shows have hit the top of the charts in iTunes.
It's also a great way to build a bond with your audience.
By giving them something new before anyone else, and bringing them into your inner circle you speed up the “KLT” factor (know, like, trust)
For your customers, this strengthens the bonds.
For those folks on the fence, they begin to feel like insiders and before you know it they are customers too.
Want help building your super fan corral and getting people excited for your new podcast show?
Me and my team at The Podcast Factory specialize in this.
We're opening up for applications tomorrow at 10:00 am ET.
Get on the early notice list to be the first to know when we open at https://thepodcastfactory.com/difm
And that concludes this series on “Lies about podcasting.”
This isn't an exhaustive list by any means, so maybe we'll do more of these in the future.
These are just some of the biggest lies I see today that I wanted to deal with.