Think of your favorite musician.
The one you’ve listened to a million times, whose songs you belt out in the shower, the car, and the subway. (Oops! Yes, there were totally other people there.)
For me this is Adele.
I love her. I feel so connected to her music, her voice, and the raw emotion she brings to her songs. That girl can sing!
You might be thinking “Tracy, this has nothing to do with jewelry.”
… But it absolutely does.
It’s really natural to associate music with emotion. Music creates deep connections and can conjure up memories in a flash. It’s the soundtrack to our lives.
That’s exactly how your Dream clients feel about your jewelry when your brand is unforgettable. They share an emotional connection with your product that keeps them coming back again and again.
Your jewelry is so much more than just jewelry to your Dream client. Jewelry has the power to make the wearer feel sexy, edgy, classy, or beautiful. Jewelry deepens the sense of self.
That’s powerful stuff, designers.
In today’s podcast, I tell you exactly how to start your journey towards creating an unforgettable jewelry brand.
Get ready to turn inward because we’re going to focus on YOUR WHY. (Pssst… It’s what gets to the heart of your Dream clients and has them drooling for more!)
So let’s get to it!