Tracy Matthews, Author at The Podcast Factory

“Get more clients with Direct Response Podcasting™”

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Luxury retail is all about your brand, not the materials you design with.
Jewelry buyers are looking for exclusive brands, new designs, and fresh takes on trends!
So if your jewelry falls into any of those categories, don’t discount yourself and think luxury retail isn’t for you!… READ MORE

Fear holds so many designers back from growing their jewelry sales to the level they really want.
Getting in a mindset of success requires you to take action when you’re afraid.
When you take action in the face of fear, usually great things happen!… READ MORE

There’s a point in your business where releasing control is the only way to grow.
You might feel scared or nervous to get help with administrative work, but if you want to grow – you can’t do it all yourself.… READ MORE

Using influencer marketing for jewelry brands to grow brand awareness can be really effective.
Maybe you’re not sure how to partner with influencers, or which ones?
You’re not alone! Influencer marketing is a new thing for small businesses, but it’s really been around for decades.… READ MORE

IGTV for your jewelry business
Instagram recently added a new feature called IGTV and I’m excited about it!
The biggest reason is because it allows you to have your very own TV show – right on your Instagram account!… READ MORE

That might sound obvious, but as your business grows your attention gets pulled in all kinds of directions.
It’s important to remind yourself to create space for creativity!
Which is why I took a creative sabbatical earlier this year.… READ MORE

You don’t need to be a web developer to make simple changes to your website.
If you’re intimidated by the technical stuff, it’s can be pretty affordable to make changes to a Shopify template and make it look super custom and robust!… READ MORE

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