Back in 1925, Bruce Barton wrote a sales letter that got a 100% success rate. Yes, you read that right:
Every single person he sent this letter to took action. Better yet, each person who received this letter paid $1,000—which translates to $17,000 adjusted for inflation.
How did he do the impossible? And more importantly, how can you apply the 10 lessons from this sales letter to your business?
Well, in today’s show, I read the entire sales letter to you (don’t worry, it's short), then reveal the 10 most important lessons that resulted in a 100% response rate.
Show highlights include:
- How this sales letter from 1925 got a 100% success rate and each customer paid $17,000 adjusted for today’s inflation (1:12)
- Bruce Barton’s “emotions and aspirations” secret which empowered him to write a sales letter that had a 100% conversion rate (1:58)
- Why ethically amplifying people’s insecurities can cause a surge of new clients from every marketing channel you try (11:25)
- The weird way using your clients’ death as a motivator is the single most persuasive way to convince them of anything (and how to make sure you avoid doing this in a sleazy way) (11:31)
- Why the wealthiest people are often the most insecure (and how to use this fact to persuade them to do your bidding) (12:18)
- The “DEE” method for writing captivating stories that makes your ideal prospects ready to fork over their hard-earned money to you (15:11)
- Struggling to get social proof for your financial advising business? Here’s how to turn yourself into the ultimate form of social proof (18:11)
Need help launching and growing your podcast and getting interviewed on other people’s podcasts? Head to https://LGassociates.mn.co
Want to join Mark’s membership community and discover his not-so-average financial advising techniques? Join here: https://NotYourAverage.mn.co
Like what Mark was putting down in today’s show. Check out his show at https://notyouraveragefinancialpodcast.com
Need a dose of inspiration, or have a mission and a message that the world needs to hear? Then head to https://ThePodcastFactory.com.
Want to make your emails more persuasive, profitable, and fun to write? Join my 7-Day Email Marketing Challenge here: https://www.theadvisorcoach.com/challenge
Want to become an expert at niche marketing and put growing your business on “easy mode?” Then join my niche marketing program here: https://www.theadvisorcoach.com/niche.html
Need help getting more clients as a financial advisor? I created a free, 53-minute video outlining the steps to my “CLIENT Method,” which helps financial advisors land more clients. Watch the video before I take it down here: https://www.theadvisorcoach.com/theclientmethod.html
If you’re looking for a way to set more appointments with qualified prospects, sign up for James’ brand new webinar about how financial advisors can get more clients with email marketing.
Go to https://TheAdvisorCoach.com/webinar to register today.
Go to https://TheAdvisorCoach.com/Coaching and pick up your free 90 minute download called “5 Keys to Success for Financial Advisors” when you join The James Pollard Inner Circle.
Want to transform your website into a client-getting machine? Go to https://www.theadvisorcoach.com/website to get The Client-Getting Website Guide.
Want a masterclass training in running effective Facebook Ads? Head to https://TheAdvisorCoach.com/ads-training.
Discover how to get even better at marketing yourself with these resources: