Between 1980 and 1990 more than 16,000 Malls were built. In 1990 a Gallup Poll found that people shopped at Malls more than anywhere else. At that time Americans averaged 4 trips to the Mall per month. Why wouldn't they? You could shop for a pair of sneakers, catch a movie, eat lunch, and meet your friends under one massive roof.
Ever since the mid nineties, Malls have been in severe decline. Underperforming and vacant Malls have become a problem known as “Dead Malls.” Nobody knew what to do with these vacant giant structures until a developer in Seattle came up with the idea of repurposing the mall into a 300 unit apartment complex. They're taking an old abandoned mall and transforming it.
This evolution isn't just for shopping Malls either. In this article you'll discover how you can transform your podcast into an attention magnet.
Here's what we'll cover:
- Which is more important? Quality or Quantity?
- How to transform your podcast into an attention magnet
- Get more attention with less work
“Which is more important? Quality or Quantity?”
When planning podcasts, clients always ask, “Which is more important? Quality or Quantity?” My answer often surprises them. In my opinion, the single most important thing is consistency. Our audience wants to know they can count on us to show up consistently. That's why it's so important to pick a schedule and stick with it.
Most people would argue, if we can't put out quality content, maybe we shouldn't put out anything at all. But how do we know, beyond a shadow of a doubt, that we're putting out quality content? The only way I know how, is to make something, every single day. The more we practice, the better we get.
When it comes to content marketing, and creating podcasts, quantity leads to quality. Now let's discuss how we can transform your podcast into attention grabbing content.
How to transform your podcast into an attention magnet
There's a famous line in the movie Field of Dreams. You've probably heard it before. “Build it, and they will come.” This is one of the biggest misconceptions in podcasting. People naively believe if they start a podcast, listeners will simply come. This isn't true. It's our job to get people interested, and draw them into our show. There are 3 things we must do to get maximum attention from our show. Let's take a look at what they are.
Show up (regularly):
First thing we need to do is pick a schedule and stick to it. In a study by Edison Research, they said podcast listeners listen to an average of 5 shows per week. We've found that most listeners will plan their week around their favorite shows. For example, TheBenSettle.com podcast aired every Sunday. Many of our listeners told us they looked forward to walking their dog every Sunday morning because that's when they listened to the show.
Having a regular air date is a good start, but what else magnetizes listeners to your show? Let's have a look at planning.
Have a plan:
One of the biggest mistakes I see new podcasters make is not planning. There are two key areas of planning that will make or break your podcast. First, we have to know who our show is for. We have to define our ideal listeners and make sure everything is designed to attract them. Second, we need to plan what we're going to say. There's nothing worse than listening to a podcast where the host is droning on endlessly about nothing.
A properly planned podcast will attract listeners and keep them interested. Now let's look at how we turn attention into opportunity.
Tell them what's next:
This is another big mistake I see in podcasting. A podcast is only the beginning of the relationship. Most of my clients use their podcast to create opportunities for their business. That's why every single show we record must have a clear and strong Call To Action (CTA.) The CTA turns the attention you're getting from your show into opportunities for your business. Without it, there's no point in having a podcast.
Now that we know how to turn attention into opportunity, it's time to talk about how we can get more attention with less work.
Get more attention with less work
One of the greatest things about recording podcasts is that you can turn your words into more attention grabbing assets. When working with clients we use Power Pack Technology™ to help them get more ears and eyes on their show. One client claimed he was able to get a month's worth of content from each show.
The Power Pack works like this:
- Power Quotes: Pull 2-3 quotes from each episode. (Use these on Facebook, Instagram, and LinkedIn)
- Power Notes: Long form content to tease what is inside the show (Use these on Social Media, Your Blog, and eMail newsletter)
- Power Clips: Short video clips of quotes from your show (These are great for Social Media and Ads.)
By leveraging Power Pack Technology™ you'll be able to reach more people, more often, with every single show. Let's review what we talked about today.
A quick Recap:
- Consistency and Quantity lead to a better quality podcast
- To turn your podcast into an attention magnet:
- Show up regularly
- Have plan
- Tell your listeners what's next
- Power Quotes
- Power Notes
- Power Clips
In today's article we talked about turning your podcast into an attention magnet for your business. But, getting attention on Social Media is not enough. If you want to create more consistent opportunities in your business, watch this short training https://thepodcastfactory.com/social-media-doesnt-build-empires/
If you liked this article and found it helpful, drop a like, leave a comment, or share it. And when you're ready to get more attention and clients leveraging podcasting, book a call with me to find out how it all works.