Everyone hates to hear those four brutal words.”Who are you again?” Especially at the very beginning of a sales call. You instantly know it's going to be fight to close this deal.
How to be Unforgettable
There's so much competition out there. There's a lot of noise in the market place. There are too many people claiming to be exspurts.
How do you stand out in a crowded market? You must be unforgettable.
In this article I'll show you how to be unforgettable to your market by giving them the one thing they want most from you.
Have you heard of Direct Response Marketing?
This is the opposite of what most big brands do. It's the kind of marketing that gets you direct and measurable results in real time. In my eyes it's the only responsible way for coaches and consultant to advertise your business. There's this idea I swiped from the old Direct Response guys.
It's called a “Dramatic Demonstration.” If you use it correctly you will be unforgettable to the people who need your help.
Formula to be unforgettable
It doesn't matter if you're writing blogs, creating videos, or my personal favorite: recording podcasts. Once you hook someone into your content. Once you've got their attention. You've got to deliver a win for them. You have to give them something to take action on. Something they can do right now to get a small win.
While that small win means a lot to them. It's not what they want most from you. What your market wants to know more than anything else in this world is…
“Can I trust this person.” There's no better way to be unforgettable to your market. Give them a win.
If I had to put it in a formula it might look like this: W x T = Sales Win multiplied by trust = (Faster) Sales
Be Unforgettable | Recap
You're in a crowded market and it's hard to stand out. What can you do to be unforgettable to the people who need your help? You give them a small win.
A “Dramatic Demonstration” that you know what you're talking about. This tells them they can trust you. And when people trust you it's much easier for them to choose to do business with you.
Ready to be unforgettable?
In the last 10 years me and my team at The Podcast Factory have helped 34 experts be unforgettable in their market. They've become influential leaders using our Direct Response Podcast framework. Want to know how you can plug this system into your business for faster sales? Book a call with me and I'll give you the podcasting action plan you need to hit your goals.
Schedule your call http://ThePodcastFactory.com/call
