The ad systems we use are constantly evolving. If the algorithm changes and you don’t know who sees your ads and where, you risk burning your marketing budget. But when you stay on top of the big changes in online marketing, you’ve got an advantage over everyone who doesn’t know what’s going on.
In this episode, you’ll find out how Facebook and Google operate their ad systems for you to generate more leads with less clicks. Listen now!
Show highlights include:
- How big changes made to Google & Facebook Ads immediately affects the number of leads you get per click. (2:02)
- How Facebook’s will restrict real estate advertising (and how to protect your business to keep your ads running). (4:30)
- Why Facebook’s restrictions can mess with your results Google ads – even if you’ve never run a Facebook ad. (8:30)
- Why zip code targeting creates high competition and low lead volume for your business. (10:33)
- How to instantly lower your costs per lead in radius targeting without losing your clicks. (14:46)
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Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy