I don’t know why,
But I always find it funny when people talk about creating “Lifestyle Business.”
Isn’t any business a lifestyle business?
Anyways,
If you’ve ever wondered how me and Cupcake run our biz, take month long ‘vacations’, and raise a kid then you’re in luck.… READ MORE
A couple of weeks back I told you how Cupcake betrayed me.
We hired some consultants who said I had a personality disorder.
And she agreed with them.
Anyways, in the last few days I’ve had people say those consultants were wrong and so was Cupcake.… READ MORE
Ain’t this some stuff.
Cupcake and I hired some consultants to help us dial-in our buyer personas.
If you don’t know what that means don’t feel bad.
Neither did I.
Turns out it’s a fancy way of saying, “buyer profile.”
In other words, doing research on your best clients and finding out what they have in common.… READ MORE