Real estate seminars tell beginners that real estate will make them more money than their job while working half as much.
But for most investors, investing becomes the opposite: They’re busy all day closing a few deals per year (if any).… READ MORE
Google rolled out a new link spam update to their SEO algorithm on Jul 27, 2021. Will this new update affect your site’s rankings?
If you were involved in manipulating Google’s algorithm by using spammy “hacks,” then your results might suffer.… READ MORE
You might think the goal of making content is to grow your business. But most real estate investors end up writing hundreds of blog posts and get no deals as a result.
But generating leads and traffic isn’t about what you post, but where it ends up.… READ MORE
2021 brought a lot of ruckus to both real estate investors and online advertisers. It’s been one of the most difficult years for both groups — and most real estate investors fit into both groups. … READ MORE
The personal touch of direct mail is something email can’t replicate. Most end up in the spam folder, ignored by potential sellers, and then you’re spending money without sending a message.
Direct mail has seen a spike in the last few years.… READ MORE
New regulations on SMS marketing are coming down the pipeline. Committing some of these “criminal” mistakes results in fines — sometimes up to tens of thousands of dollars.
That’s the bad news.… READ MORE
The 2020 crisis exposed businesses all over the world, especially real estate investing businesses. It highlighted your inefficiencies with crystal clear certainty. And caused many businesses to go belly up.… READ MORE
There are more competitors for real estate investors than ever before. Not only do you have to compete against each other, but you also have to worry about realtors and Silicon Valley-backed iBuyers too. … READ MORE
Marketing isn’t easy. Consistent, long-term results are even more difficult. And this is especially true for real estate investors because the world of real estate and marketing constantly changes. … READ MORE
In the real estate investing world, many business owners dismiss the idea of creating mission and value statements. In the corporate world full of woke businesses, these statements mean nothing.
But when you don’t define your values, it’s impossible to attract the best fits for your business.… READ MORE
